Watch the newest ads on TV from PetSmart, Jif, Progressive and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A cute guy with an even cuter puppy turns to PetSmart for help. Verizon serves up a series of clips from viral videos of young people coming out to their families in a spot timed to LGBTQ pride celebrations across the country. And Jif celebrates a mom who supports her daughter's passions.

Today's TV Ad Highlights

Data provided by iSpot.tv
Pride
Premiered on: Love & Hip Hop, VH1
Verizon data for the last 30 days
Impressions: 2,094,551,928 (18% of industry)
Est. TV Spend: $38,581,101 (19% of industry)
Attention Score: 91.78
Attention Index: 126 (26% fewer interruptions than avg.)
Excited
Premiered on: Million Dollar Listing New York, BRAVO
Progressive data for the last 30 days
Impressions: 3,558,112,350 (18% of industry)
Est. TV Spend: $54,662,202 (22% of industry)
Attention Score: 89.57
Attention Index: 84 (16% more interruptions than avg.)
Bring the Heat
Premiered on: Chicago P.D., USA Network
Gatorade data for the last 30 days
Impressions: 1,055,231,578 (51% of industry)
Est. TV Spend: $11,642,098 (49% of industry)
Attention Score: 93.86
Attention Index: 95 (5% more interruptions than avg.)
It's a Journey
Premiered on: America This Morning, ABC
PetSmart data for the last 30 days
Impressions: 530,193,774 (51% of industry)
Est. TV Spend: $5,966,046 (59% of industry)
Attention Score: 92.52
Attention Index: 111 (11% fewer interruptions than avg.)
Feed Her Passion
Premiered on: Raised Human, Animal Planet
Jif data for the last 30 days
Impressions: 6,780,895 (<1% of industry)
Est. TV Spend: $73,848 (<1% of industry)
Attention Score: 94.82
Attention Index: 123 (23% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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