Watch the newest ads on TV from Toyota, Apple, Old Spice and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Apple serves up an intense quiz-show competition that turns out to be all in the mind of a guy who can't remember his online banking password (Creativity's Alexandra Jardine has the backstory: "Recalling a password is a memory challenge nightmare in Apple's latest iPhone X spot"). According to the latest Old Spice ad, "She nose best" (Alex also has the background on this campaign, along with additional spots in the series here: "Women make all the decisions for hapless men in Old Spice's zany new spots"). And a Toyota Avalon driver sizes up his competition for impromptu "races," from a kid on a tricyle to a jet pilot.

Today's TV Ad Highlights

Data provided by iSpot.tv
Talk to the Land
Premiered on: Friends, TBS
Old Spice data for the last 30 days
Impressions: 36,522,003 (1% of industry)
Est. TV Spend: $502,319 (2% of industry)
Attention Score: 94.96
Attention Index: 131 (31% fewer interruptions than avg.)
Memory
Premiered on: American Ninja Warrior, NBC
Apple iPhone data for the last 30 days
Impressions: 506,912,774 (23% of industry)
Est. TV Spend: $12,443,876 (24% of industry)
Attention Score: 85.67
Attention Index: 106 (6% fewer interruptions than avg.)
Avian Adventure
Premiered on: Space's Deepest Secrets, Science Channel
Progressive data for the last 30 days
Impressions: 3,895,116,212 (19% of industry)
Est. TV Spend: $59,241,969 (22% of industry)
Attention Score: 91.19
Attention Index: 90 (10% more interruptions than avg.)
Let's Race
Premiered on: Snoop Dogg Presents The Joker's Wild, TBS
Toyota data for the last 30 days
Impressions: 2,146,073,165 (7% of industry)
Est. TV Spend: $33,755,232 (9% of industry)
Attention Score: 91.75
Attention Index: 132 (32% fewer interruptions than avg.)
Thank You Teachers
Premiered on: Transformers Prime, Discovery Family Channel
Lysol data for the last 30 days
Impressions: 830,083,512 (9% of industry)
Est. TV Spend: $5,654,557 (7% of industry)
Attention Score: 94.40
Attention Index: 135 (35% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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