Watch the newest ads on TV from Old Navy, Hims, Hotwire and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Hotwire serves up another one of its Monty Python-esque animated ads illustrating how it can offer deals on "four-star hotels at two-star prices." Hims, "the wellness brand for men," pitches E.D. (erectile dysfunction) treatment to guys under 40. And Old Navy hypes its sale on summer styles—including what it calls a "One Dolla Holla" special on flip-flops (on sale for $1 in-store only on Saturday, June 23).

Today's TV Ad Highlights

Data provided by iSpot.tv
Price Tag
Premiered on: The Real Housewives of New York City, BRAVO
CouponCabin.com data for the last 30 days
Impressions: 6,475,151 (<1% of industry)
Est. TV Spend: $86,657 (<1% of industry)
Attention Score: 95.43
Attention Index: 134 (34% fewer interruptions than avg.)
Under 40
Premiered on: What on Earth?, Science Channel
Hims data for the last 30 days
Impressions: 231,937,146 (62% of industry)
Est. TV Spend: $2,582,759 (74% of industry)
Attention Score: 74.17
Attention Index: 70 (30% more interruptions than avg.)
2018 Pirelli Grand Prix de France
Premiered on: NFL Live, ESPN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
One Dolla Holla: Americana
Premiered on: Jimmy Kimmel Live, ABC
Old Navy data for the last 30 days
Impressions: 630,870,971 (15% of industry)
Est. TV Spend: $8,401,387 (26% of industry)
Attention Score: 90.14
Attention Index: 69 (31% more interruptions than avg.)
The Hotwire Effect: Beach
Premiered on: Jimmy Kimmel Live, ABC
Hotwire data for the last 30 days
Impressions: 221,578,000 (3% of industry)
Est. TV Spend: $2,960,068 (4% of industry)
Attention Score: 91.78
Attention Index: 92 (8% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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