Watch the newest ads on TV from Land Rover, Pennzoil, HBO and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: HBO serves up another in a series of ads calling attention to the critical acclaim its hot new miniseries starring Amy Adams, "Sharp Objects," has been earning. Pennzoil enlists racers Leah Pritchett and Joey Logano (in two separate ads) to say how much they "rely on Pennzoil Synthetics." And Land Rover shows some of the forbidding landscapes and courses its Range Rover has triumphed over, including The Inferno in Switzerland and the Dragon Challenge in China.

Today's TV Ad Highlights

Data provided by iSpot.tv
From Pikes Peak to the Dragon Challenge
Premiered on: Morning Express With Robin Meade, Headline News
Land Rover data for the last 30 days
Impressions: 802,014,677 (3% of industry)
Est. TV Spend: $5,246,201 (1% of industry)
Attention Score: 90.03
Attention Index: 116 (16% fewer interruptions than avg.)
NHRA Racer Leah Pritchett Trusts Pennzoil
Premiered on: Live PD: Rewind, A&E
Pennzoil data for the last 30 days
Impressions: 162,873,712 (12% of industry)
Est. TV Spend: $1,333,813 (10% of industry)
Attention Score: 95.12
Attention Index: 121 (21% fewer interruptions than avg.)
Sharp Objects: Momma Says
Premiered on: Late Night With Seth Meyers, NBC
HBO data for the last 30 days
Impressions: 236,727,656 (<1% of industry)
Est. TV Spend: $1,907,155 (3% of industry)
Attention Score: 91.33
Attention Index: 91 (9% more interruptions than avg.)
NASCAR Driver Joey Logano Trusts Pennzoil
Premiered on: First Things First with Cris Carter and Nick Wright, Fox Sports 1
Pennzoil data for the last 30 days
Impressions: 162,873,712 (12% of industry)
Est. TV Spend: $1,333,813 (10% of industry)
Attention Score: 95.12
Attention Index: 121 (21% fewer interruptions than avg.)
Rocket League: Do You Rocket?
Premiered on: 2018 FIFA World Cup, FOX
Psyonix data for the last 30 days
Impressions: 47,319,418 (3% of industry)
Est. TV Spend: $361,688 (2% of industry)
Attention Score: 93.45
Attention Index: 124 (24% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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