Watch the newest ads on TV from Target, American Airlines, Pizza Hut and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: American Airlines promotes Flagship First, what it calls "the only true first class on the ground and on the air." Pizza Hut wants you to know that Cheesy Bites Pizza Season is back. And a couple of cute kids set up a colorful Rube Goldberg-esque scene using 50-cent school supplies in the latest commercial from Target.

Today's TV Ad Highlights

Data provided by iSpot.tv
Back to School: Be Flawless
Premiered on: Phineas and Ferb, Disney XD
Target data for the last 30 days
Impressions: 1,593,634,410 (17% of industry)
Est. TV Spend: $19,257,619 (19% of industry)
Attention Score: 86.17
Attention Index: 64 (36% more interruptions than avg.)
Tailored to You
Premiered on: PGA Tour Golf, Golf
American Airlines data for the last 30 days
Impressions: 4,066,587 (1% of industry)
Est. TV Spend: $73,342 (1% of industry)
Attention Score: 95.83
Attention Index: 163 (63% fewer interruptions than avg.)
Hai Time to Travel, Fly Your Dreams
Premiered on: CNN Newsroom With Poppy Harlow, CNN
Hainan Airlines data for the last 30 days
Impressions: 10,800,911 (2% of industry)
Est. TV Spend: $89,700 (1% of industry)
Attention Score: 94.94
Attention Index: 155 (55% fewer interruptions than avg.)
Back to School: Go Ollie In
Premiered on: Gravity Falls, Disney XD
Target data for the last 30 days
Impressions: 1,593,634,410 (17% of industry)
Est. TV Spend: $19,257,619 (19% of industry)
Attention Score: 86.17
Attention Index: 64 (36% more interruptions than avg.)
Cheesy Bites Pizza Season Is Back!
Premiered on: I, Robot, MTV2
Pizza Hut data for the last 30 days
Impressions: 862,785,957 (14% of industry)
Est. TV Spend: $9,183,349 (15% of industry)
Attention Score: 85.79
Attention Index: 102 (2% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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