A few highlights: M&M's hypes three new flavors—crunchy raspberry, crunchy mint and crunchy espresso—and asks us to vote (online) for our favorite. In a spot for Amazon's Echo Dot, Alexa is pressed into service to read a bedtime story about "a magical horse that could fly" to a mother and her daughter. And American Express says "Don't live life without it"—"it" being "the powerful backing of American Express"—in an ad that's all about work-life balance. (Ad Age's Adrianne Pasquarelli has the backstory on the campaign: "Amex's first work out of McGarryBowen speaks to those living the 'hybrid life'").
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.