Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Watch the newest ads on TV from Dunkin' Donuts, Bud, Burger King and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Dunkin' Donuts wants you to now that its Go2s deals are "made for go-getters." Budweiser says "You don't just drink Budweiser. You clench it. You spill it. You spray it. ..." (At least while watching baseball.) And Burger King blindfolds some of its customers and asks them to do something a little weird. (Creativity Editor Ann-Christine Diaz shares a related ad and the backstory on the campaign: "Burger King stages a silly debate to debut its latest offering, the Sourdough King.")

Today's TV Ad Highlights

Data provided by iSpot.tv
Baseball Fans Don't Just Drink Budweiser
Premiered on: MLB Tonight, MLB Network
Budweiser data for the last 30 days
Impressions: 271,649,121 (3% of industry)
Est. TV Spend: $3,097,101 (3% of industry)
Attention Score: 95.11
Attention Index: 115 (15% fewer interruptions than avg.)
The King's Buns
Premiered on: Jersey Shore: Family Vacation, MTV
Burger King data for the last 30 days
Impressions: 2,915,828,477 (11% of industry)
Est. TV Spend: $23,822,673 (8% of industry)
Attention Score: 94.22
Attention Index: 136 (36% fewer interruptions than avg.)
Double Deals Made for Go-Getters
Premiered on: College Basketball, ESPN2
Dunkin' Donuts data for the last 30 days
Impressions: 509,317,598 (2% of industry)
Est. TV Spend: $3,566,025 (1% of industry)
Attention Score: 91.75
Attention Index: 108 (8% fewer interruptions than avg.)
Anytime, Anywhere
Premiered on: NBA Basketball, NBA TV
NBA TV data for the last 30 days
Impressions: 66,819,907 (<1% of industry)
Est. TV Spend: $901,760 (1% of industry)
Attention Score: 91.86
Attention Index: 90 (10% more interruptions than avg.)
Marvel Strike Force: Assemble Your Squad
Premiered on: Iron Resurrection, Velocity
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Most Popular