Watch the newest ads on TV from Dunkin' Donuts, Whirlpool, McDonald's and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Bubble Wrap comes in handy as a therapeutic aid in a Geico ad. A granny on a motorcyle helps hype Dunkin' Donuts' "bold meets sweet" Brown Sugar Cold Brew. And McDonald's says that its new frozen cold brew drinks are "colder than cold brew."

Today's TV Ad Highlights

Data provided by iSpot.tv
Excessive Use of Packing Bubbles
Premiered on: PGA Tour Golf, Golf
GEICO data for the last 30 days
Impressions: 3,526,985,087 (18% of industry)
Est. TV Spend: $63,092,745 (24% of industry)
Attention Score: 90.40
Attention Index: 85 (15% more interruptions than avg.)
Care From Anywhere: Car Repair
Premiered on: Supernatural, TNT
Whirlpool data for the last 30 days
Impressions: 288,269,974 (14% of industry)
Est. TV Spend: $3,387,388 (18% of industry)
Attention Score: 96.91
Attention Index: 134 (34% fewer interruptions than avg.)
Bold Meets Sweet
Premiered on: Street Outlaws, Discovery Channel
Dunkin' Donuts data for the last 30 days
Impressions: 491,971,372 (2% of industry)
Est. TV Spend: $3,892,435 (2% of industry)
Attention Score: 93.45
Attention Index: 128 (28% fewer interruptions than avg.)
The Sweet Smell of Defeat
Premiered on: CBS Overnight News, CBS
Gain Detergent data for the last 30 days
Impressions: 237,521,841 (10% of industry)
Est. TV Spend: $1,834,073 (7% of industry)
Attention Score: 87.89
Attention Index: 59 (41% more interruptions than avg.)
Drafty Igloo
Premiered on: Homicide for the Holidays, OXYGEN
McDonald's data for the last 30 days
Impressions: 1,893,553,301 (9% of industry)
Est. TV Spend: $34,183,023 (16% of industry)
Attention Score: 90.71
Attention Index: 99 (1% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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