Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Taco Bell serves up "from the Mountainous Dew region, a late harvest Baja Blast" to pair with its Triple Melt Burrito. Rescue Runts promotes how kids can "pick out the fleas" from its toy pets that first appear bedraggled but clean up well after rescue. And continuing on from its recent spot also shot in black and white, LinkedIn asks a range of professionals, including a physics researcher, mixed martial artist and rancher, what they are "in it for."
Attention Index: 132 (32% fewer interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand‚Äôs spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.