Watch the newest ads on TV from Netflix, Burger King, Optimum and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Netflix releases an action-packed spot for its Marvel series "Luke Cage," announcing all episodes of season 2 are available. Optimum lets World Cup fans know they can watch the games in 4K on FOX and FS1 on its Altice One, using parts of a Fox Sports spot featuring Cristiano Ronaldo, David Beckham, Neymar and more stars. (Check out Creativity's I-Hsien Sherwood's story for the full Fox Sports ad: "Messi, Beckham and Deadpool prepare for the chaos of the World Cup"). And yes, it's true … Burger King's King has finally spoken, and in none other than a revival of an iconic Super Bowl ad (Ad Age's Ann-Christine Diaz has the backstory on the campaign: "Budweiser's 'Whassup' is back, with Burger King as party crasher").

Today's TV Ad Highlights

Data provided by iSpot.tv
Whassup
Premiered on: Insane Pools: Off the Deep End, Animal Planet
Burger King data for the last 30 days
Impressions: 2,611,666,514 (12% of industry)
Est. TV Spend: $23,172,323 (12% of industry)
Attention Score: 89.57
Attention Index: 88 (12% more interruptions than avg.)
2018 FIFA World Cup
Premiered on: Beerland, Viceland
Optimum data for the last 30 days
Impressions: 129,196,668 (12% of industry)
Est. TV Spend: $3,140 (<1% of industry)
Attention Score: 54.68
Attention Index: 16 (84% more interruptions than avg.)
Luke Cage: All Episodes
Premiered on: Big Brother, CBS
Netflix data for the last 30 days
Impressions: 148,072,138 (5% of industry)
Est. TV Spend: $2,672,203 (5% of industry)
Attention Score: 93.98
Attention Index: 121 (21% fewer interruptions than avg.)
Doorman Service
Premiered on: New Day With Alisyn Camerota and John Berman, CNN
ADT data for the last 30 days
Impressions: 484,794,113 (42% of industry)
Est. TV Spend: $3,961,228 (33% of industry)
Attention Score: 91.98
Attention Index: 99 (1% more interruptions than avg.)
Summer Essentials
Premiered on: Married ... With Children, TBS
JCPenney data for the last 30 days
Impressions: 1,477,456,492 (16% of industry)
Est. TV Spend: $11,414,080 (12% of industry)
Attention Score: 89.85
Attention Index: 85 (15% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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