Watch the newest ads on TV from Gatorade, Adidas, Verizon and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Alexander Graham Bell talks a bit too loudly on the phone, in the worst possible place to be talking on the phone, in a new Geico commercial. Verizon serves up another one of it ads starring Thomas "Silicon Valley" Middleditch. And Gatorade pays tribute to Serena Williams—and motherhood.

Today's TV Ad Highlights

Data provided by iSpot.tv
Creativity Is the Answer
Premiered on: FIFA World Cup Live, FOX
adidas data for the last 30 days
Impressions: 106,493,260 (13% of industry)
Est. TV Spend: $5,734,523 (41% of industry)
Attention Score: 90.32
Attention Index: 75 (25% more interruptions than avg.)
Like a Mother
Premiered on: 2018 FIFA World Cup, FOX
Gatorade data for the last 30 days
Impressions: 935,975,361 (47% of industry)
Est. TV Spend: $14,166,306 (46% of industry)
Attention Score: 92.78
Attention Index: 86 (14% more interruptions than avg.)
Extra
Premiered on: Outdaughtered, TLC
Dish Network data for the last 30 days
Impressions: 342,454,573 (5% of industry)
Est. TV Spend: $2,888,097 (7% of industry)
Attention Score: 94.96
Attention Index: 113 (13% fewer interruptions than avg.)
Alexander Graham Bell Takes a Call
Premiered on: The Legend of Hercules, SYFY
GEICO data for the last 30 days
Impressions: 3,992,376,051 (19% of industry)
Est. TV Spend: $70,450,784 (26% of industry)
Attention Score: 91.63
Attention Index: 96 (4% more interruptions than avg.)
Big Scoop
Premiered on: Hidden Habitats, BBC America
Verizon data for the last 30 days
Impressions: 3,325,574,310 (26% of industry)
Est. TV Spend: $66,857,661 (28% of industry)
Attention Score: 84.22
Attention Index: 89 (11% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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