Watch the newest ads on TV from Geico, Wells Fargo, Dos Equis and more
Published on .
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Geico serves up a fresh cut of a comical ad starring pro golfer Daniel Berger and his (fictional) distant cousin Dougal (various version of this campaign have previously run online and on TV). Wells Fargo says that it's working to earn back your trust (it doesn't get specific about its recent troubles, but here's a taste via Politico: "Wells Fargo slammed with $1B fine"). And Shaquille O'Neal helps JC Penney hype its selection of men's "big & tall" fashions.
Attention Index: 101 (1% fewer interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.