A few highlights: Under the campaign tagline "Honestly, it's time," pharma giant Gilead suggests that its time people think about protecting their sexual health and look into HIV-prevention options. The Milwaukee Bucks' Giannis Antetokounmpo stars in an ad from Chinese consumer electronics company TCL that plugs the "powerful performance" of its LCD TVs. And Olive Garden wants you to try its new Meatball Pizza Bowl.
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.