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Watch the newest ads on TV from Audible, Apartments.com, Microsoft and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Audible wants you to "binge better" by using its app—so "you can listen to the stories you love, while doing the things you love, outside." In an Apartments.com spot, Brad Bellflower, who looks a lot like Jeff Goldblum, helps a family escape its "nightmare" search for a new home. And Microsoft serves up two new spots—including one starring a medical student who loves her Windows 10 PC.

Today's TV Ad Highlights

Data provided by iSpot.tv
Binge Better
Premiered on: Center Court, Tennis Channel
Audible Inc. data for the last 30 days
Impressions: 42,988,411 (10% of industry)
Est. TV Spend: $814,247 (17% of industry)
Attention Score: 91.94
Attention Index: 63 (37% more interruptions than avg.)
Empowering Innovators
Premiered on: Fast N' Loud, Discovery Channel
Microsoft Corporation data for the last 30 days
Impressions: 455,886,376 (37% of industry)
Est. TV Spend: $13,924,490 (54% of industry)
Attention Score: 65.29
Attention Index: 44 (56% more interruptions than avg.)
Disaster Date
Premiered on: Keeping Up With the Kardashians, E!
Cotton data for the last 30 days
Impressions: 33,632,858 (5% of industry)
Est. TV Spend: $346,303 (4% of industry)
Attention Score: 93.31
Attention Index: 114 (14% fewer interruptions than avg.)
Fail Spin
Premiered on: Law & Order, TNT
Apartments.com data for the last 30 days
Impressions: 522,696,418 (11% of industry)
Est. TV Spend: $8,474,719 (14% of industry)
Attention Score: 95.67
Attention Index: 132 (32% fewer interruptions than avg.)
Shree Takes Her Work to the Next Level
Premiered on: First Things First with Cris Carter and Nick Wright, Fox Sports 1
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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