Watch the newest ads on TV from Samsung, Citi, Mtn Dew and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: In a Samsung ad, a woman wearies of her failing iPhone 6 and ultimately decides to switch to the Samsung Galaxy S9. Mtn Dew serves up two more installments of its continuing campaign starring Kevin Hart in which the comedian advises you to "Give your head a Mtn Dew Kickstart." And Joe Biden helps ItsOnUs.org deliver a stark PSA about non-consensual sex.

Today's TV Ad Highlights

Data provided by iSpot.tv
Moving On
Premiered on: Gotham, FOX
Samsung Mobile data for the last 30 days
Impressions: 684,041,009 (41% of industry)
Est. TV Spend: $24,376,695 (38% of industry)
Attention Score: 77.61
Attention Index: 62 (38% more interruptions than avg.)
Wrestler
Premiered on: Big Momma's House 2, VH1
Mountain Dew data for the last 30 days
Impressions: 1,241,549,540 (28% of industry)
Est. TV Spend: $16,912,017 (25% of industry)
Attention Score: 94.38
Attention Index: 101 (1% fewer interruptions than avg.)
In the Moment
Premiered on: SportsCenter, ESPN2
Citi data for the last 30 days
Impressions: 431,057,624 (6% of industry)
Est. TV Spend: $5,907,808 (4% of industry)
Attention Score: 78.66
Attention Index: 36 (64% more interruptions than avg.)
Revved Up
Premiered on: Raising Hope, FXX
Mountain Dew data for the last 30 days
Impressions: 1,241,549,540 (28% of industry)
Est. TV Spend: $16,912,017 (25% of industry)
Attention Score: 94.38
Attention Index: 101 (1% fewer interruptions than avg.)
Three Dots
Premiered on: Citizen Rose, E!
It's On Us data for the last 30 days
Impressions: 1,602,710 (<1% of industry)
Est. TV Spend: $186,064 (3% of industry)
Attention Score: 93.37
Attention Index: 121 (21% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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