Watch the newest ads on TV from Sprint, Nike, Dish and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: In another one of its wryly dystopian spots, Taco Bell says that "The future is Nacho Fries!" (Ad Age's Jessica Wohl has background on the campaign and a longer spot starring Josh Duhamel here: "The darkness continues in Taco Bell's new Nacho Fries thriller.") Nike wants you to "unleash your sixth sense" (this a fresh TV cut of longer online video that's part of an ongoing campaign for the brand's lacrosse cleats). And Sprint's recurring giant-robot character—supposedly part of Sprint's marketing department—once again takes a suggestion a little too literally.

Today's TV Ad Highlights

Data provided by iSpot.tv
Sixth Sense
Premiered on: Lacrosse, ESPNU
Nike data for the last 30 days
Impressions: 10,427,294 (2% of industry)
Est. TV Spend: $430,622 (4% of industry)
Attention Score: 94.78
Attention Index: 131 (31% fewer interruptions than avg.)
The Ads Are Everywhere
Premiered on: Quick Pitch, MLB Network
Taco Bell data for the last 30 days
Impressions: 2,688,973,807 (12% of industry)
Est. TV Spend: $26,654,373 (12% of industry)
Attention Score: 94.16
Attention Index: 133 (33% fewer interruptions than avg.)
Celebrate Life
Premiered on: The Four: Battle for Stardom, FOX
CIROC data for the last 30 days
Impressions: 97,023,397 (2% of industry)
Est. TV Spend: $1,439,411 (3% of industry)
Attention Score: 93.64
Attention Index: 84 (16% more interruptions than avg.)
Rooftop
Premiered on: The Big Bang Theory, TBS
Sprint data for the last 30 days
Impressions: 1,813,247,884 (14% of industry)
Est. TV Spend: $40,791,907 (17% of industry)
Attention Score: 88.95
Attention Index: 121 (21% fewer interruptions than avg.)
Death Scroll
Premiered on: Virginia Farming, RFD TV
Dish Network data for the last 30 days
Impressions: 318,024,364 (5% of industry)
Est. TV Spend: $2,842,279 (7% of industry)
Attention Score: 94.49
Attention Index: 111 (11% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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