Watch the newest ads on TV from Verizon, Spotify, Southwest Airlines and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Thomas "Silicon Valley" Middleditch once again shows up out of nowhere (this time along a running trail) to plug Verizon. Spotify promotes its library of "killer songs you can't resist" (Creativity Editor Ann-Christine Diaz has the backstory: "Spotify targets free users with scares and laughs in biggest global campaign to date"). And Southwest Airlines hypes its sale on summer fares, with one-way flights starting at $49.

Today's TV Ad Highlights

Data provided by iSpot.tv
Horror
Premiered on: Keeping Up With the Kardashians, E!
Spotify data for the last 30 days
Impressions: 2,493,734 (1% of industry)
Est. TV Spend: $77,791 (3% of industry)
Attention Score: 97.36
Attention Index: 168 (68% fewer interruptions than avg.)
Summer Sale: Make Your Summer
Premiered on: Married ... With Children, TBS
Southwest Airlines data for the last 30 days
Impressions: 91,899,472 (21% of industry)
Est. TV Spend: $905,636 (15% of industry)
Attention Score: 92.25
Attention Index: 76 (24% more interruptions than avg.)
Running Club
Premiered on: Cheaters, MTV2
Verizon data for the last 30 days
Impressions: 1,992,316,827 (19% of industry)
Est. TV Spend: $39,943,728 (20% of industry)
Attention Score: 90.05
Attention Index: 116 (16% fewer interruptions than avg.)
Evil Genius: America's Most Diabolical Bank Heist
Premiered on: NCIS, CBS
Netflix data for the last 30 days
Impressions: 403,778,484 (1% of industry)
Est. TV Spend: $6,776,848 (8% of industry)
Attention Score: 93.90
Attention Index: 119 (19% fewer interruptions than avg.)
Starting at $15.99
Premiered on: Parks and Recreation, FXX
Outback Steakhouse data for the last 30 days
Impressions: 346,055,213 (4% of industry)
Est. TV Spend: $4,090,861 (5% of industry)
Attention Score: 88.24
Attention Index: 75 (25% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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