Watch the newest ads on TV from VW, Amazon, Taco Bell and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Amazon promotes itself as the place to find a Mother's Day gift that's "as unique as your mom." Wendy's says that "You don't order The Baconator unless you're prepared to Baconate." And Volkswagen is excited about the "digital cockpit" in its new Jetta (which VW thinks you betta getta).

Today's TV Ad Highlights

Data provided by iSpot.tv
2018 Mother's Day: Painter
Premiered on: Young Sheldon, CBS
Amazon data for the last 30 days
Impressions: 417,478,691 (10% of industry)
Est. TV Spend: $5,743,816 (14% of industry)
Attention Score: 88.79
Attention Index: 64 (36% more interruptions than avg.)
A Wilder Version
Premiered on: Live From THE PLAYERS, Golf
Taco Bell data for the last 30 days
Impressions: 3,243,338,011 (12% of industry)
Est. TV Spend: $38,857,479 (13% of industry)
Attention Score: 93.75
Attention Index: 140 (40% fewer interruptions than avg.)
Digital Cockpit
Premiered on: NHL Hockey, NBC Sports
Volkswagen data for the last 30 days
Impressions: 1,206,254,421 (4% of industry)
Est. TV Spend: $27,632,335 (6% of industry)
Attention Score: 88.99
Attention Index: 99 (1% more interruptions than avg.)
Infinite Swagger
Premiered on: SportsCenter With Scott Van Pelt, ESPN
Wendy's data for the last 30 days
Impressions: 1,993,247,782 (8% of industry)
Est. TV Spend: $24,259,239 (8% of industry)
Attention Score: 85.81
Attention Index: 74 (26% more interruptions than avg.)
Pick Any Two
Premiered on: CSI: Crime Scene Investigation, USA Network
Burger King data for the last 30 days
Impressions: 3,371,951,528 (13% of industry)
Est. TV Spend: $35,699,819 (12% of industry)
Attention Score: 89.09
Attention Index: 96 (4% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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