IDEA Introduction: Paola Antonelli

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Multitalented thinker and curator Paola Antonelli, MoMA's Senior Curator in Architecture and Design was the woman behind Design and the Elastic Mind, a landmark exhibition that took projects from fields as varied as nanotechnology and biology and brought them together in the world of design.

For a woman who's tried to acquire a 747 for MoMA's permanent collection, tapping scientists for a design exhibition wasn't so far-fetched. "There are many people who don't call themselves designers who have two PhD's in neurophysics and nanotechnology, so...all they have in common is the attempt to reach the real world," she told Creativity last year. "You'll notice there's always a way to try and communicate with a wide audience, by any means possible."

Ms. Antonelli and her team scour the globe for innovative projects and thinkers and dip in and out of what would be considered the traditional design world. This curatorial touch can be applied to our wider experience and will be the subject of her upcoming talk at IDEA on November 12 at Terminal 5 in New York City. Ms. Antonelli and others will share their reinvention stories, with Ms. Antonelli focusing specifically on what it means to be a curator when a bombardment of data forces all of us to take curatorial roles in our digital lives.

We swung by MoMA's offices to find out how ideas form at MoMA, how design has or hasn't expanded into new disciplines and what agencies should bear in mind when they attempt to move into developing and designing products for their clients.



Find out more about the Antonelli and MoMA, including her philosophy of curation, at the IDEA Conference.
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