IDEA Introductions: Perry Chen, Kickstarter

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Just six months after launch, Kickstarter has become a very popular platform for artists and creative people to fund their projects by enlisting help from the crowd.

But it's not easy to get something funded--if you make your goal in the allotted time, the project's a success, and you get the dough. But, if you're not able to drum up enough success, no one pays.

Perry Chen dropped by Ad Age/Creativity HQ the other day to answer a few questions about his company; here Chen talks about the service, how it's doing so far, and what traits winning projects share.

Find out more about Kickstarter, including Chen's plans for brands to get involved, at the IDEA Conference.
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