Last week, I moderated a webinar for Internet Week's Virtual Classroom that featured Ray Wang, principal, analyst and chairman of Constellation Research, one of the most respected thought leaders on disruption and innovation. His new book, Disrupting Digital Business, went on sale last week.
The discussion focused on connected devices and offered a framework for leaders to understand the challenges and opportunities behind these technologies.
According to Wang, the connected devices opportunity is just getting started. His firm, Constellation Research, estimates that at least 200 million wearables will ship by 2017. Nest and Apple iHome, smart textiles, glass, cars and healthcare and climate control devices are what's next. The point of connected devices are to seamlessly connect sense and response or data with human intent. Almost any company in any industry can reshape their business model to capitalize on connected devices technology.
Wang's new book focuses more broadly on the future of the digital economy. Some highlights:
- Digital Darwinism is unkind to those who wait. "The past five years have shown the difference between those who invested in digital transformation and those who have not," Wang writes, citing comparisons such as Apple vs. Blackberry, Amazon vs. Borders, and Netflix vs. Blockbuster.
- Disruptive technologies will continue to impact the enterprise well into the next decade. This is the Consumerization of IT, a trend that shows no signs of abating.
- Information overload is a real and growing threat for marketers. "We're hitting the limits of the real-time world," Wang asserts.
- Context is the key driver of "right-time relevancy." Wang explains, "What we long for is right-time relevancy, delivery of the right information at the right time, in the right mode, for the right situation, with the right priority level."
At the Internet Week NY HQ, May 18 – 21 in NYC, we'll take a closer look at disruption, innovation and the promise of connected devices. Here are a few highlights you can expect:
- Sam Shank, Co-founder and CEO, HotelTonight, will be talking about the future of mobile and what it takes to be a mobile-first brand;
- During the panel, "Inventions With Impact," Mick Ebeling, Founder and CEO of Not Impossible Labs; Jeff Dachis, Founder and CEO, One Drop and Co-Founder, Razorfish; and James Bidwell, CEO, Springwise, will share how technology and innovation are spawning a growing network of builders solving today's global problems;
- Mark Wilkie, CTO, BuzzFeed, will be talking with blogger and designer Jason Kottke about the role technology played in the growth of content disruptor BuzzFeed—and how they're investing in more technology and data science to continue to redefine the media landscape;
- And our pitch competition, "Goliath Needs David: Startups Pitch Brands for Partnerships," features the best and brightest connected devices startups. Produced by content partner KITE, the fight will feature brand and agency decision-maker judges including Venky Balakrishnan, Global VP, Digital Innovation, Diageo and Donnie Williams, Chief Digital Officer, Horizon Media. Competitors will vie for a shot at a paid pilot with a major marketer.
Save 20% on Internet Week HQ and VIP passes with discount code IWNY_AAREADERS here.
About the Sponsor
Internet Week New York is an annual celebration of technology's impact on business and culture. This year's festivities will take place from May 18-24 and will attract more than 45,000 business professionals, working across all sectors, attending 250+ events produced in the IWNY HQ and 150+ organized by citywide event partners.