$137.8B U.S. ad spend for top 200 advertisers
Is there an industry more impacted by tech than media? We think no, and that's why on May 19, Day 1 of Internet Week New York, we will deep-dive into the effects new technologies are having on the entertainment landscape, and more importantly, the people behind the innovation.
Aereo and Netflix present the biggest threat to the incumbent businesses in the TV business and we couldn't be more excited to have Aereo CEO, Chet Kanojia and Netflix Chief Product Officer, Neil Hunt, kicking off the day with their respective visions for the future of TV and the entertainment industry.
Continuing the conversation are two of the entertainment industries biggest disrupters, Mitch Kanner, CEO of 2 Degrees Ventures, and Dana Brunetti, President of Trigger Street Productions (founded in partnership with Kevin Spacey), producer of "The Social Network," and executive producer of the runaway Netflix hit "House of Cards."
Kicking off the afternoon, Jonah Peretti, CEO and founder of Buzzfeed, will explore the continued impact of social and mobile technologies on media, by first looking back at the "golden eras" of the industry: newspapers and magazines in the first decades of the 20th century; the Hollywood studio system in the 20s, 30s, and 40s; and the cable TV industry in the early 1980s.
Yahoo senior vice president, Ned Brody will discuss the rise of creativity in digital storytelling and explore the ways in which technology has fundamentally transformed how people consume and share information in today's fragmented media environment.
And no conversation about emerging media and technology in the heart of NYC is complete without looking at its effect on Madison Avenue, so we've brought two brilliant marketers to close out the day. Salesforce's Michael Lazerow, himself a well-renowned entrepreneur will talk with Fortune's Jessi Hempel about where tech entrepreneurialism fits in the advertising industry and the opportunities for NYC's growing adtech community. Michelle Denogean, CMO of Edmunds.com, will discuss the role new digital tools have played in their transition from a research and insights company to a data-driven online retailer.
About the Sponsor
Internet Week New York is an annual celebration of technology's impact on business and culture. This year's festivities will take place from May 19-25 and will attract more than 45,000 business professionals, working across all sectors, attending 250+ events produced in the IWNY HQ and 150+ organized by citywide event partners.