Welcome to the Innovation Economy.
It's a bustling Wild West of entrepreneurship. Everything's been "democratized." Information, design, media, entertainment—even innovation itself—have all been broken up and divvied-out to emboldened DIYers. The pace is a full-on sprint. If ever there was a time for marketers to be nimble, it's now. No one's sitting still long enough to wait for your brand to tell its story.
The Internet and all the smart tech feeding in to it have basically blown up the standard marketing models. Disruption is the new normal. Today's Wednesday? Great. What's this week's game-changing tech/app/service/[insert the "it" product du jour here]? It's enough to make even the most experienced and successful marketers among us weep.
What's a savvy CMO to do? Well, consider this: the main tenets of marketing are still the same—it's still about creativity and trust. It's just the tactics that have changed.
The good news is that, in an era when a Time magazine poll finds Jon Stewart's still the "most trusted journalist in America", a playful approach to how your brand understands and engages with its consumers is a key element in gaining their trust.
In the Innovation Economy, in fact, reputation building is all about being your consumer's co-conspirator in everything they do. And that means looking outside the marketing sphere for the best-in-class examples capturing consumer's attention today.
Fortunately for you, Internet Week HQ has collected the best and brightest in all things tech-, culture- and business-related from May 18-21 at New York City's Metropolitan Pavilion. Consider it a week-long crash course in what's new, what's next and even what's right now in engaging with your consumers.
Enter into a dialogue with the CEOs of Springwise, Not Impossible Labs, One Drop and Razorfish to figure out how to be consumers' collaborator in fueling innovation for social good.
Consider being the tool that makes consumer's own communications come alive with a sense of humor like The Kloon's Mitch Lewis and video blogger and comedian Franchesca Ramsey. Or, consider making your brand the vehicle that makes their lives incrementally easier by delivering enhanced connectivity to the Internet of Everything (IoE). How do you do that? Sit down with Cisco's IoE Evangelist, Joseph Bradley.
Break open the secrets to social media superstardom with tips from supermodel and social media personality Coco Rocha, as well a posse of puppies who've finagled more than their 15 minutes of fame on Instagram and Tumblr thanks to their canine sense of humor and animal magnetism. Er, that is, activism.
Tap in to Nate Silver's unique approach to capturing and understanding data, then reassure consumers you're keeping their data safe by exploring Decoded CTO Amadeus Stevenson's approach to digital security today. While you're at it, figure how to blend the art and science of marketing by spending time with the founders, top executives and experts from organizations as diverse as Salesforce, Maketo, Columbia Business School and Huge.
Cultivate your own sense of future-casting by understanding how investors such as Venrock's David Pakman and Lerer Hippeau Venture's Ben Lerer, as well as digital media futurist Amy Webb see and analyze the next big trends.
Internet Week 2015 is focused on how tech is redefining how we work, how we interact and how we play. The festival brings together a host of experts and rising stars industries as diverse as game design, neuroscience and behavioral economics, as well as the titans of tech, media and data security. The HQ—as the hub of the week's activity—is expected to bring together more than 10,000 attendees over the course of the four-day conference.
About The Sponsor
Internet Week New York is an annual celebration of technology's impact on business and culture. This year's festivities will take place from May 18-24 and will attract more than 45,000 business professionals, working across all sectors, attending 250+ events produced in the IWNY HQ and 150+ organized by citywide event partners.