The evidence is mounting: CMOs need to make technology strategy and deployment a much bigger part of their jobs.
Why? It all comes down to customer experience—and who owns it. An October 2014 Gartner report, "Top 10 Strategic Predictions for 2015 and Beyond," explains, "With the rapid rise of personal digital technology, customers have become savvier and more demanding about how they want to interact through technology. No longer can a business assume that the experience it has with its customers is good enough, or that it will not need to change in a short time. So, surprising innovations are beginning to arise—from personalized 3D printing (3DP) to pizzas and consumer goods being delivered via drone. The practical digital business sees customer experience innovation as the next frontier, and half of all consumer goods product investments are likely to be directed toward improving the customer experience." Gartner also recently reported that by 2017, the CMO will spend more on IT than will the CEO.
Cognizant of this growing trend, Internet Week HQ, May 18-21 in New York City, is focused on how today's tech-based economy is reshaping business, entertainment and culture. The festival covers broad tech-focused topics relevant to marketing executives, including thriving in a culture of risk; responsive design; virtual reality; and the future of wearables. Microsoft Economist David Rothschild discusses how traditional market research is being disrupted by technology, as cutting-edge research now employs social media, gaming, and other technologies to glean more accurate, quicker, more flexible, and less expensive intelligence.
Internet Week 2015 hosts its first-ever Developer Day on May 21, a series of developer-focused talks, demos, courses, networking and more led by Stack Exchange founder Joel Spolsky, GirlDevelopIt founder Sara Chipps and chief technology officers from the world's top organizations including BuzzFeed, Duolingo, AOL, and the City of New York.
"Development and engineering are the driving force behind today's tech-based economy," said Allison Arden, managing director, Internet Week. "Our first-ever Developer Day is a unique opportunity not just for developers, but for marketers, entrepreneurs and anyone else who is seeking to gain a deeper understanding of the trends, issues, and challenges facing this critical field."
The HQ delves deep into where the Maker Movement is headed and what the impact will be on customers and brand-building. Experts sharing insights include TechShop Co-founder and CEO, Mark Hatch; Maker Media Founder and Executive Chairman Dale Dougherty; and former CEO of Makerbot, Jenny Lawton. In his book, The Maker Movement
About the Sponsor
Internet Week New York is an annual celebration of technology's impact on business and culture. This year's festivities will take place from May 18-24 and will attract more than 45,000 business professionals, working across all sectors, attending 250+ events produced in the IWNY HQ and 150+ organized by citywide event partners.