Brady's Bunch

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Al Primo was on the horn from Greenwich. The guy who created "Eyewitness News" in Philly at KWY-TV and in `68 moved on to New York's WABC-TV is back and brainstorming again. On Sept. 27 he'll go on the air with "Eyewitness Kids News," a 30-minute weekly program not on cable but over 135 stations (and building), most airing it Saturdays & Sundays. They have a Web site, are placing the show on barter basis (Al gets three minutes of national commercial time to sell), they've cut a deal with AP to shoot kids overseas, there'll be a three minute window for local kids news inserts. Production by Alan Weiss Productions, New York, starts next month. But why now? I asked "El Primo." Said Al, "When the sniper began shooting in Washington, the shuttle crashed, war broke out, there wasn't a single story of how these events affected kids. No kids on TV beyond a classroom sending notes to GIs." Early sign-ons: KABC in L.A.; WCVB, Boston; WESH, Orlando; KTVK, Phoenix; plus Fox, WB and lots of indie stations reaching 75% of the country.

Lisa Caputo, Hillary's former White House press secretary who runs Women & Co. for Citigroup, is now also managing director of business ops and planning for Global Retail Banking.

Self won't celebrate its 25th anniversary until `04 but this year is looking good with ad pages up 12% through May and a September rate base hike by 50,000 to 1.3 mil. It was also nominated for a National Mag Award. Credit Publisher Beth Brenner, Editor Lucy Danziger.

Rosie Walker is the new marketing director for National Geographic Traveler.

Susan Magrino PR at 641 Lex in Manhattan says Michael Doneff rejoined them as exec VP.

The delectable Alex Kuczynski is taking a six-month leave from The New York Times to work on a book. She sent an "Esteemed friends and colleagues" letter to let us all know.

Just got the new Veranda (acquired a year ago by Hearst Corp.), edited by Lisa Newsom, 248 creamy pages. They're up 30 ad pages for the first half.

Entertainment Weekly throws its "It List" party June 23. Did you make this year's group?

I'll be on with Imus tomorrow morning about 7:30 Eastern discussing my latest novel, "The Marine," which will be published this week by St. Martin's Press.

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