Publisher Laura McEwen was flying off to Detroit for a YM magazine promotion to the auto industry and telling me one reason her ad pages are up 31% YTD is that their average age of 18 makes her readers an attractive audience to carmakers. "Girls are crazy about cars, and they influence what their parents buy," she claims. And the YM beat goes on with November 58% ahead in dollars. One of the bright spots at Gruner & Jahr USA Publishing, can YM make CEO Dan Brewster forget how Rosie "spit in the soup?" I guess so. Dan sent Laura flowers that morning after a favorable N.Y. Times story. In a swiftly growing category, YM at 2.1 million is only 100,000 behind stalwart Seventeen in circ, comfortably ahead of Teen People's 1.6 million. And with CosmoGirl and Elle Girl in the mix and Teen Vogue coming this spring, can the category sustain them all? Laura expects "at least one fallout."
If I had a college-aged kid, those Coors Light commercials would scare hell out of me.
Kenneth Paul Block, the great fashion illustrator for Women's Wear Daily and W, has a big hard-cover book of his sketches and fashion commentary in the works. Packager Joseph Montebello is talking to leading publishers. Block also did memorable ads for the perfume biz, Lord & Taylor, Bonwit's and Bergdorf. John Fairchild credited Kenneth for helping make WWD the world fashion power it became. Yves Saint Laurent is writing the foreword.
That Optimum Online spot with Allan Houston of the Knicks shown swatting a ball away has to be kidding. The man hasn't played defense since high school.
Peter Bauer reports People sold almost 31,000 NYFD hats and turned over a check for $325,000 to the NY Firefighters 9-11 Disaster Relief Fund.
Conde Nast Traveler celebrated 15 years last week at the Museum of Natural History.
New associate publisher for marketing at Vogue is Priya Narang. Big ad agency background.
Go West. Now there's a French country inn L'Auberge in Sedona, Ariz., in the red rock country a two-hour drive from Phoenix airport.