Brady's Bunch

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When the baseball strike began a few years back I started a column, "To hell with baseball!" Which, by God and by Reynolds, Raschi and Eddie Lopat, is precisely how I feel again.

Bride's with 1,791 ad pages, is this year's No. 1 ad book for the first half. Says savvy Group Prez Pete Hunsinger, "Our consumer is obsessed. She has a `launch budget' and is fueling the huge $120 billion bridal industry."

Susan Plagemann named VP-publisher for the new Lifetime mag to be launched in March by Hearst and Disney in partnership. She's been publisher of heavy hitter Cosmo.

Every time I catch myself keening over our latest "confederacy of dunces," the Clintons do something to remind me just how appalling they were. Latest? They want taxpayer dough to pay their legal bills, and himself made $6 mil last year giving speeches?

Lou Cona reports Vanity Fair's September will be its biggest ever for that month. It'll include a 48-page Gap "insert, exclusive to VF."

Cathie Black hosted a mid-summer party at the Metropolitan Museum to salute new House Beautiful Editor Mark Mayfield and Hearst's latest acquisition, Veranda mag, and founder Lisa Newsom.

Lunching: at the Four Seasons Tina Brown with Knopf's Sonny Mehta (on the day she cut her exit deal with Harvey Weinstein), husband Harry Evans with John Huey of Time Inc., Mary Berner (Fairchild) with Steve Florio.

Mark MacDonald of Stuff (Dennis Publishing) tells me total circ in the last ABC full year report rose 13% to just over 600,000. Ad sales are up 23% in the first half; September will be the biggest issue in the lad mag's four years.

Dwell, a lifestyle mag, hired Allyson Deane and Lisa Friedman to head consumer ad sales from their NY office.

Entertainment Weekly is running its first-ever consumer ad campaign. StreetSmart Advertising is the agency.

From Tokyo, John Jay, creative director/partner at Wieden & Kennedy, writes he's been there four years now, "and we are doing so many great things." Nike's one of their major accounts in the 40-person office. John and I worked for Rupert Murdoch on MBA publications in the late '70s before he went off to Bloomingdale's.

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