Speaking of which, Men's Health (Rodale) also has a huge September issue, up 44% in pages and 53% in dollars over 2001. It's the biggest number in their 14 years. These guys must be in the right category.
The N.Y. Times says Rosie may be suing Gruner & Jahr USA Publishing over the edit direction of the magazine. And you thought Typhoid Mary was difficult.
Bon Appetit Editor Barbara Fairchild works on the West Coast, Publisher Lynn Heiler in N.Y., and the other day I corralled both. How's their mag doing? For one thing, Laura Bush likes it, and Air Force One now routinely carries the latest issue. Circulation rate base is 1.25 million (with 526,000 on newsstands) and 2002 ad pages through August were 628 (last year's first seven months hit 729), but they see ad pages flat to slightly up for the full year.
Good Cause Dept.: "Team Up Hill," a group of ex-Ad Agers, and the ad community are teaming up this month on a triathlon to raise dough for Doug Hill, ad copywriter for top shops, who has rare frontal lobe dementia. Wife Julie Hill, a former editor in international dep't., is holding things together for Doug's treatment (not covered by insurance) and their 7-year-old son. For info and donations, contact: Adrienne Fawcett, 2 Kings Court, Pennington, N.J., 08534.