Brady's Bunch

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Who's having the lousier year, Bush or Bud Selig?

Inside hunch: Mike Klingensmith heading to AOL from Time Inc. He's a great circulation guy and enough of a techie to figure things out.

Nice note from Bonnie Fuller at Us: says she appreciates recent positive comment about the mag here and elsewhere.

Esther Margolies and Stan Fisher celebrate 20th anniversary of Newmarket Press, their hardcover publishing house, at their ("newly rebuilt, glorious") home in Amagansett, N.Y. on Aug. 3

Good man jumps. Three days after announcing his retirement (after six years as GM of the NBC flagship in NY, WNBC-TV), Dennis Swanson joined CBS owner Viacom as chief operating officer of its TV stations group. He was formerly prez of ABC Sports, helped launch Oprah's show and is a Marine.

Oh, dear. Will Shortz, N.Y. Times crossword man, misspelled "desserts" in a recent puzzle. Spelled it with one "s" as in Sahara. If you can't rely on the Times crossword, where is the nation headed?

Patricia Oppenheimer is now marketing director of the Parents Group of Gruner & Jahr USA Publishing.

More (Meredith Corp.) boosts its rate base to 750,000 in September, four years after Myrna Blyth got it launched.

Meanwhile, Budget Living hired Gigi Volk as Western sales director, working out of San Francisco. It's a Don Welsh book. The guy's a genius. Got Marshall Loeb to advise editorially.

Attention, Successful Farming! About five years ago Ad Age moved to 711 Third Avenue. Please update your Rolodex.

Peg Farrell tells me Family Circle is up by 7% on newsstands.

Biography named Scott Monte its Eastern ad director. He was with Rodale.

Chile Pepper/International Zesty Foods Show is the new, somewhat cumbersome name of a Fort Worth magazine and an Austin food industry show that have merged. Publisher is Joel Gregory.

Arthur Frommer rides again! His Budget Travel mag was up 9% in ad pages, 37% in dollars for first half. Don Welsh launched it; Washington Post Co. owns this little honey, which goes from six to 10 issues in September.

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