Brady's Bunch

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Let me see if I've got this straight. In Vanity Fair Michael Ovitz blames "the gay mafia" for his downfall. Then names movers & shakers most of whom are straight. Is Mike staying out in the sun too long these days?

At Rosie, Joan Sheridan LaBarge promoted Joanne Sachs to associate publisher and claims (despite the editor's recent capers) that ad pages were 45% ahead in June, 37% in July.

Why, oh, why dump Marian McEvoy?

GQ tossing a 45th anniversary bash Sept. 4.

Lost another good man. George Paterno, Joe's brother. Both played for Brooklyn Prep and Brown, both coached, more recently George broadcast. He was 73. We were at Quantico together, where George was famed for having the worst case of poison ivy the Marines ever saw.

Lynette Harrison of InStyle just back from Chi promotional event that raised $40 grand for the Y-Me National Breast Cancer Foundation.

Meanwhile, Conde Nast, Hearst and Time Inc. have teamed up to run pro bono ads to get women to quit smoking. Stark b&w photos by Dick Avedon of actually ailing women dominate the ads. The American Legacy Foundation, funded by the 1998 deal with Big Tobacco is behind the ads, which will run all summer. Supporting the foundation efforts are Cathie Black, Lucy Danziger, Katie Couric, Ann Jackson and Carole Black.

Publisher MaryAnn Bekkedahl says Men's Health through July/August is almost 5% ahead in ad pages, up 12.8% in revenue. The book bills itself as "the largest men's lifestyle magazine brand in the world," with global circulation of 3.6 million in 22 editions. Before taking over here in the States, MaryAnn launched half a dozen of their foreign editions and in April effected a redesign. But the really big news? Editor David Zinczenko was named one of People's "50 most eligible bachelors."

New Weider director of retail sales is Mark Marecki from TV Guide.

Bumped into The New Yorker's David Carey on Third Avenue talking into his cell phone. "It's my colleague Peter Zuckerman in Italy. He was just chatting with Ralph Lauren." When David handed me the cell, I said, "Enough of the chats, Zuckerman, get the order." Publisher Carey liked that.

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