Brady's Bunch

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All those McCall's readers must be thrilled Rosie's girlfriend is pregnant.

Wenner's Men's Journal looking good as its 10th anniversary nears (November). The June issue will be up 18% in ad pages, July 14%, says new Publisher Kevin Martinez, ex-Esquire, ex-Brill. Top ad categories, import, autos, fashion. Editor Sid Evans says circ is at 646,000, its highest-ever. As for Jann's notorious belt-tightening, Sid says when he chopped budgets, staff a year ago, they were stunned. "How can we get the book out with so few people?" Now, says Sid, they realize they can. And do. These conversations took place just a few days before Mr. Wenner dumped the editor of Rolling Stone.

As the weather warms, so does Marie Claire. The Hearst book says its June issue is up 40 ad pages over last year, or about 39%.

Jami Opinsky takes on the new post of associate publisher, Parents Group, for Gruner & Jahr USA. She'd previously been ad director for Vanity Fair and for Bon Appetit.

Tuesday May 14, the MPA's Kelly Awards, blacktie at Pier Sixty, Manhattan. They'll have valet parking, 25 bucks per car.

The New York Post hands out its annual Eric Breindel journalism award June 11 with Hizzoner Mike Bloomberg guest of honor. Roger Ailes and Lally Weymouth host.

Log-rolling or just being decent chaps? In Bartender magazine restaurateur Buzzy O'Keeffe will review "Straight Up or On The Rocks" by critic William Grimes of The New York Times who reviewed Buzzy's "The River Cafe" in February.

Former Worth Publisher Jim McCabe named ad director of Fast Company.

May 8 at the University Club in New York Audubon honors Bernard Marcus of Home Depot for its environmental conservation and education. Forrest Sawyer hosts the black-tie affair.

Barbara Friedman takes on new post of VP-Elle Group marketing at Hachette Filipacchi Magazines.

If what we see on New York TV is typical, they ought to bring back the ban on lawyer/law firm commercials. Sleazy shyster come-ons that give ambulance chasers a bad name.

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