Brady's Bunch

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Here's a real biggie: Mary Wells Lawrence has written "A Big Life" subtitled, "in advertising," and Knopf will publish it May 12. There's a team for you, Bunny Wells and Sonny Mehta. She'll be all over the talk shows. Bunny and I once worked together writing ad copy for Macy's New York and she's one of my heroes. Vanity Fair and Advertising Age have serial rights, so look for excerpts in Ad Age next month.

Reader's Digest promoted Jacob Young to exec editor, says the estimable ed-in-chief Jackie Leo. He'll handle book excerpts, features, profiles.

The dumbest Americans? Ruben Rivera leading in the current survey.

At Sunset there's a new VP-marketing, Beth Whiteley. She joined in 1990 as merchandise coordinator.

The Broadcasters Foundation hands out its annual "broadcast pioneer awards" April 10 at the Las Vegas Hilton.

National Geographic named Jack Huber its associate publisher/marketing. At National Geographic Adventure, the new marketing director is Joyce Parente.

Gosh, that new mag Controversy is certainly breaking fresh ground. Now they've discovered "the G spot." What's next, "spooning?"

Traditional Home is raising its rate base to 850,000 with the June/July issue and is claiming it is "the largest upscale shelter mag" in the country.

New advertisers in Premiere, according to Publisher Kim Pinto: Bacardi, Bulgari, Crown Royal, Marc Jacobs, MasterCard, Microsoft, Ralph Lauren, McDonald's.

BusinessWeek Television named a new co-anchor, Scott Engler. He'd been at NCC and now teams up with Jill Bennett.

United Stations Radio Networks promoted Robert Pierce to VP-affiliate relations.

Under new ownership, Old House Journal says it's up 23% in revenue and 35% in pages through the first quarter. Restore Media bought the book in June from Hanley-Wood. John Pagliaro's the publisher.

Tom Leahy, one of the good guys and a longtime topper for CBS, died at 64 of a melanoma. His family, Queens College (he was a dean), the 21 Club, the Broadway Theatre (he helmed their development fund) and Catholic America, his recent cable TV avocation, were fortunate to have had him. He leaves a void.

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