'Deal or No Deal' Has Highest Web Traffic

TVWeek's James Hibberd: Rated

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By one measure, the biggest hit of premiere week was NBC's "Deal or No Deal."

The game show's Web site had more traffic than any other broadcast network show, followed by ABC's "Dancing With the Stars," NBC's "Heroes" and ABC's "Grey's Anatomy." The list of most-visited series Web sites for the week ending Sept. 29 was released this morning by measurement service Hitwise, which is tracking 120 series Web sites.

The "Deal" site gives viewers a chance of winning prize money, while "Dancing" encourages online voting. The site for Fox's modestly rated "America's Most Wanted," where viewers can report tips on missing fugitives, also made the top 10.

Among scripted shows, younger-skewing and serialized programs were more likely to get traffic. In addition to "Heroes," there's ABC's "Grey's Anatomy," NBC's "The Office" and "Bionic Woman." The CW's "Gossip Girl" broke the Top 10 despite being one of the lowest-rated shows on broadcast. ABC's "Lost," which has interactive elements to engage fans until the show returns next year, was ranked No. 8 even though the program isn't currently on the air.

Missing from the list: Top Nielsen-rated shows like CBS's "CSI," "Desperate Housewives," "House" and "Without a Trace."

By network, NBC.com received the most traffic, followed by ABC, CBS, Fox and The CW. Fox and The CW were nearly tied.

Here's the Top 10 sites during premiere week, according to Hitwise:


Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Show Web sites (Week ending September 29, 2007)
Rank Network Website Market Share
1 NBC Deal or No Deal 15.46%
2 ABC Dancing With The Stars 11.23%
3 NBC Heroes 9.71%
4 ABC Grey's Anatomy 3.51%
5 FOX America's Most Wanted 2.70%
6 NBC The Office 2.26%
7 ABC The Bachelor 2.25%
8 ABC Lost 2.07%
9 NBC Bionic Woman 1.82%
10 The CW Gossip Girl 1.76%
Source: Rankings are based on custom category of television network websites among the six major broadcast networks for the week ending September 29, 2007 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.
Source: Hitwise
 


Custom Category of Top Visited U.S.Broadcast Network Web sites During Season Premiere Week
Network Website Week Ending 9/29/2007 Week Ending 9/23/2006
NBC www.nbc.com 36.70% 48.10%
ABC www.abc.com 30.41% 23.40%
CBS www.cbs.com 19.08% 17.13%
Fox* www.fox.com 7.07% 4.59%
The CW www.cwtv.com 6.64% 6.53%
MyNetworkTV www.mynetworktv.com 0.10% 0.26%
Source: Rankings are based on custom category of television network websites among the six major broadcast networks for the week ending September 29, 2007 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.

*Does not include traffic from related stand alone websites such as American Idol, The Simpsons, Family Guy and America's Most Wanted.

Source: Hitwise