GSN Launches Strike-Proof Ads

TVWeek's James Hibberd: Rated

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A week after Ryan Seacrest noted that E! has a strike-proof late-night talk show, cable network GSN is touting its strike-resistant status in new on-air ads.

The ads feature dramatic moments from "Who Wants to be a Millionaire?" followed by the slogan "You Can't Write This Stuff." The ads are designed to tout GSN's late-night block, which the network hopes will receive a ratings boost now that broadcast talk shows have gone into repeats.

"The idea was to celebrate the spontaneity of great contestant moments in our new late-night lineup," said a GSN representative. "We thought it might subtly catch the attention of our viewers who would ordinarily watch broadcast network late-night programming, but are now looking for alternatives."

Although Comedy Central's talk shows have gone into repeats, and the production of scripted cable series such as FX's "Nip/Tuck," AMC's "Mad Men" and USA's "Burn Notice" likely will be interrupted, much of cable's lineup consists of unscripted or repurposed content, meaning cable could benefit from the strike.

GSN is the home of unscripted game shows and reality projects including "High Stakes Poker" and "Lingo." Here's one GSN ad featuring "Millionaire" contestant John Carpenter