The show gets the "ER" slot, Thursday at 10 p.m., starting Feb. 7—as soon as the medical drama finishes its stockpile of produced episodes.
The new show is based on a novel by Candace Bushnell ("Sex and the City") and stars Brooke Shields ("Suddenly Susan"), Kim Raver ("24") and Lindsay Price ("Beverly Hills, 90210").
"This provocative new series is a fun, sexy look at strong women in New York City," Ben Silverman, NBC co-chair, said in a statement. "We are very excited about Candace Bushnell's larger-than-life characters—as embodied by its perfect cast—that has made 'Lipstick' a highly anticipated event since the network acquired the best-selling book."
Though placement in the "ER" time period is billed as a way of plugging a hole caused by the writers strike, the medical drama's ratings have fallen off in recent seasons and this gives NBC the chance to try another show in the valuable slot.
ABC's "Cashmere Mafia," thematically similar to "Lipstick," was originally supposed to debut this week, but it was pushed back due to the strike. ABC has not yet announced a new premiere date.