Hologram Dogs and Lightsaber Canes: It's 2215 In Apartments.com's New Spot

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, it's 200 years from now in Apartments.com's new spot, "Relentless Future." An old man, holding what can only be considered a lightsaber cane, tells us the story of how he won free rent for life by entering reviews on the site in 2015. Little did Apartments.com know that technology would allow for the average lifespan of humans to double. Meanwhile, Clif Bar's spot "Discover Your Adventure" urges us to look to the lesser known paths in life and keep our options open.

And good news for Microsoft, which has kicked off a high-stakes global campaign to promote its latest edition of Windows: Its "The Future Starts Now" TV commercial is the second most digitally engaging spot now on the air. Coming ahead of the July 29 release of Windows 10, it features Ethan Hawke's voiceover explaining that kids from around the world will grow up with screens the way we did with paper.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Apartments.com: Rentless Future: Jeff Goldblum Apartments.com: Rentless Future: Jeff Goldblum
Network: ABC
Show: Extreme Weight Loss
Primetime Airing: Jul. 21, 9:37 pm ET
Quicken Loans: Redefine: Rickie Fowler Quicken Loans: Redefine: Rickie Fowler
Network: Golf
Show: Golf's Greatest Rounds
Primetime Airing: Jul. 21, 9:10 pm ET
Lending Tree: Rock Climbing Lending Tree: Rock Climbing
Network: FXX
Show: Raising Hope
Airing Date: Jul. 21, 11:22 am ET
Clif Bar: Discover Your Adventure Clif Bar: Discover Your Adventure
Network: NBC Sports
Show: Spartan Race
Airing Date: Jul. 21, 8:10 pm ET
Overstock.com: A Company With Soul Overstock.com: A Company With Soul
Network: FX
Show: How I Met Your Mother
Airing Date: Jul. 21, 2:03 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Nike: Short a Guy Nike: Short a Guy
Online Views: 2,715,465
Social Actions: 9,095
SpotShare: 1.52%
Microsoft: The Future Starts Now Microsoft: The Future Starts Now
Online Views: 473,680
Social Actions: 13,157
SpotShare: 0.97%
Apple iPhone: Amazing Apps Apple iPhone: Amazing Apps
Online Views: 870,771
Social Actions: 8,485
SpotShare: 0.83%
HBO: Now Available on More Devices HBO: Now Available on More Devices
Online Views: 1,514,558
Social Actions: 3,061
SpotShare: 0.73%
Google: The Story of Jacob and City Gym Google: The Story of Jacob and City Gym
Online Views: 162,488
Social Actions: 10,300
SpotShare: 0.69%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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