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A Note From the New Editor of Advertising Age

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As a columnist in these pages, more often than not, I've talked about big changes in the marketing world, about new ideas and different ways of looking at industry issues. I've never been shy of an opinion on those things (that's kind of the point), but
Advertising Age is in transition from a print publication to a media-neutral brand of information, delivering your marketing intelligence in whatever form you want it.
Advertising Age is in transition from a print publication to a media-neutral brand of information, delivering your marketing intelligence in whatever form you want it.
I've tried -- the odd New York Mets or Johnnie Walker reference aside -- to avoid making my own feelings, or my job, the subject of my riffs. This week, I hope you'll bear with me if I get a little more personal.

Scott Donaton
Last week Scott Donaton was promoted to associate publisher of this title, and I was appointed editor, leaving me feeling honored and excited in about equal measure.

Perhaps the best thing about these moves is that Scott is still here. He'll continue to offer advice on the direction of our editorial products, but he'll also be working -- as what some of you might call a brand-development chief -- to create new ways in which we can serve the Ad Age community: new audio, video and text-based products and live events. Having someone who understands so much about today's media and marketing environments in our management ranks can only benefit those of you who look to us for guidance on the changes in our world.

During Scott's time as editor we not only broke thousands of news stories (the cost of entry for a modern business publication) but broadened Ad Age's scope to cover marketing in all its forms, added deeper analysis of trends and even, we hope, a little attitude, giving you a provocative take on the news.

In transition
His Ad Age chronicled the development of new spaces, notably branded entertainment. Scott would be the first to laugh at the idea that he "created" the space, but by building the Madison + Vine brand, he sure helped those who wanted to navigate it. Perhaps most vitally, under Scott we began the transition from a print publication to a media-neutral brand of information, delivering your marketing intelligence in whatever form you want it.

I hope that explains why I feel honored. I follow Scott -- and a long line of incredible editors. I inherit a staff that is as talented and hard-working as any out there and deserves an editor who can continue to grow Ad Age. I also get to work for the Crain family, which has made excellence in publishing and editorial integrity its watchwords: Few editors can say their proprietor is a former reporter, editor and now an editor in chief.

Of course, as Scott's executive editor I had a big hand in the changes I've described, so I will continue that work. But I will build on the legacy, too. You're going to see more "news you can use," some deep-dive investigations into pressing issues and special attention, even new products, devoted to vital and fast-changing areas of our landscape -- think digital media and word-of-mouth marketing.

Relaunching the Web site
We're relaunching the Web site, too, and my ambition for it is that it not only unites the entire global marketing community -- providing a venue for you to have your say -- but becomes a gateway to all your marketing needs. The print publication will evolve also, and serve as a guide to all the Ad Age Group products such as Creativity and MediaWorks.

I also hope my Ad Age will entertain you. That might sound odd coming from the editor of a business publication, but I can't expect you to spend time with us if we're not engaging. I want our content to reflect a business that is not only key to the growth of the economy, but also part of the cultural landscape and a fun, exciting place to work. Expect attitude, expect debate and expect, at least now and then, to laugh out loud.
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