The launch of a newsletter dedicated to China reflects growing interest among our readers in more information about the issues and trends shaping that market, already the seventh largest ad market in the world.
"China will be the world's fastest-growing consumer market for the foreseeable future," said David Klein, Advertising Age publishing and editorial director. "Our readers, here in the U.S. and on the ground in Asia, need the most timely, in-depth news we can offer on marketing trends and strategy in China. This newsletter will be a unique new resource."
AdAgeChina is edited from Hong Kong by Normandy Madden, Advertising Age's Asia editor. Readers can sign up for the newsletter at adagechina.com. The contents of the newsletter will be complimentary through the summer and into the fall.