Downbeat `05 predicted for newspaper circulation
[New York] Deutsche Bank analyst Paul Ginocchio released a remarkably downbeat assessment of the newspaper industry's circulation trends on Aug. 20. Mr. Ginocchio's analysis found that for the six months ending March 31, heavily discounted circulation accounted for 10% of the 40 largest papers' circulation, up from 4.8% two years' prior. Mr. Ginocchio said he also expected 2005's ad rate negotiations to be "made more difficult" owing to ongoing questions about circulation.
Kia meets with finalists after narrowing review
[Irvine, Calif.] Kia Motors America is expected to meet with the four finalists this week for the creative portion of its $240-million account. As first reported on Adage.com Aug.19, the finalists are: independent Cramer-Krasselt, Chicago; Omnicom's GSD&M, Austin, Texas; MDC Partners' Kirshenbaum Bond & Partners, New York. Incumbent David & Goliath, Los Angeles, was an automatic finalist.
Broadbanders cross 50% mark among Net users
[New York] Broadband users are now the majority among U.S. Internet users, according to a Nielsen/NetRatings analysis for July. Last July, only 38% used high-speed connections. Narrowband usage, meanwhile, dropped 13% from last July. The highest penetration of broadband surfers is among 18-to-20-year-old surfers at 59%. Second is kids ages 2 to 11 at 58%, followed by 25-to-34-year-olds at 55%. Teens and people 21 to 24 both have 53% penetration. The lowest penetration is among seniors ages 65 to 99 at 34%.
TBWA beefs up executive roster
[New York] Omnicom's TBWA Worldwide lured Brett Gosper away from Interpublic Group of Cos.' McCann Erickson to the newly created position of president-TBWA, New York. Mr. Gosper was general manager of McCann's New York office. TBWA also promoted Tom Carroll, president-Americas, to vice chairman. Shona Seifert remains president of the New York office of TBWA/Chiat/Day and will report to Mr. Gosper. See AdAge.com QwikFIND aap90g
Gillette pairs Oral-B, Rembrandt brands
[Boston] Gillette Co. is merging its recently acquired Rembrandt brand with its longtime Oral-B brand on new whitening strips shipped to retailers earlier this month and plans to co-brand all Rembrandt products with Oral-B over the coming years, a spokeswoman said. New advertising for the oral-care line by Omnicom's BBDO Worldwide, New York, is in development, she said.
Media Fund taps McMahon, Squier
[Washington] The Media Fund, a Democratic group that has been actively advertising in battleground states, named McMahon, Squier & Associates, Alexandria, Va., as its lead agency for the fall campaign spending that could top $35 million. The Fund has used several ad agencies in the past. With former partner Joe Trippi, the agency handled former Vermont Gov. Howard Dean's race for the presidency and has handled a number of political campaigns.
Kao breaks Biore skin-care push
[Cincinnati] Kao Brands' Biore breaks the first 30-second TV ad in a new "Beauty Starts Here" campaign Aug. 23 that looks at the 20,000 pores on every face and positions pore care-and Biore-as the basis of all skin care. The integrated campaign by Kirshenbaum Bond & Partners, New York, also includes print ads breaking in October and a new brand Web site created by Dotglu, New York. Print breaks in October books, and a series of 15-second ads focusing on specific products begins in October, too, covering the original Biore strips, plus masks and an expanded line of cleansers.
Reinhard addresses House about diplomacy
[Washington] DDB Worldwide chairman Keith Reinhard, in scheduled testimony today to a House committee examining public diplomacy recommendations of the 9/11 Commission, will urge an immediate overhaul of the U.S. public diplomatic efforts saying there is "an urgent need" for Congress to act. Mr. Reinhard, who is also president of the Business for Development Action, said action is necessary "so that we as a nation can work ... to rebuild bridges of trust abroad ...[and] help defuse the hatred that spawns terrorism." He urges development of a "positioning concept" for the U.S.
Online advertising company 24/7 Real Media bought search engine technology company Decide Interactive for $15 million and $11 million worth of 24/7 Real Media common stock. ... Quizno's tapped Scott Lippett as senior VP-marketing reporting to Chief Marketing Officer Trey Hall, from exec VP-management director at independent Doner, Southfield, Mich. ... The well-regarded shelter quarterly Nest will cease publishing. The New York-based title, which began publishing in 1997, won two National Magazine awards during its short life. ... Democratic group MoveOn.org, expanding its already extensive ad efforts this fall, will air cable TV ads in New York during the GOP convention from Academy Award winning director Errol Morris featuring Republicans who have switched. ... Interpublic Group of Cos.' McCann Worldgroup has hired Luca Lindner to head its Mexico operations, a McCann spokeswoman said. Mr. Lindner, who left his post as president of Publicis Groupe's Fiat Co-ordination Center and vice chairman, Leo Burnett, Europe, Middle East and Africa, takes the dual titles of president-Mexico, and deputy regional director- Latin America, effective immediately. As president-Mexico, he replaces Carlos Herranz. ... Mothers Opposing Bush, a new group whose sponsors include Miramax Films co-founder Harvey Weinstein and author/activist Arianna Huffington, said it will premiere a national ad campaign featuring mothers suggesting President Bush's policies "are dangerous for our country" at a New York event to be held during the Republican National Convention.