Campbell-Ewald asked to pitch Coke Classic
[Atlanta] Interpublic Group of Cos.' Campbell-Ewald, Detroit, this week will make presentations for Coke Classic to Coca-Cola Co. Chief Marketing Officer Chuck Fruit and other senior executives, according to executives familiar with the situation. Campbell-Ewald is pitching to produce "iconic" commercials that would be part of a pool of spots that could run anywhere around the world. Campbell-Ewald is believed to have been asked to represent Interpublic in place of McCann Erickson Worldwide, New York. Publicis Groupe-backed Bartle Bogle Hegarty, New York, and Coke Classic agency Berlin Cameron/Red Cell, New York, are also expected to make presentations. Representatives for Coke and Campbell declined to comment. Spokespeople for McCann had no comment. A Berlin Cameron spokesperson could not be reached by press time.
Bid-day approaches for sale of Grey Global
[New York] WPP Group, Havas and San Francisco buy-out firm Hellman & Friedman are expected to enter bids for Grey Global Group this week, say executives close to the situation. Bids are due by Sept. 8, according to executives familiar with the matter. Havas, which is currently working to reduce its debt burden, is believed to have secured funding for the deal from Deutsche Bank and Societe Generale, although a Havas spokeswoman would not comment and spokesmen for the banks could not confirm reports. Calls to agency spokespeople were not returned at press time. Calls to Hellman & Friedman were not returned at press time.
DirectDeutsch Wins Monster.com work
[Maynard, Mass.] Job site Monster.com has chosen Interpublic's directDeutsch as its direct marketing agency of record, responsible for all of Monster's customer relationship management initiatives. Billings for direct were not disclosed. In 2003, Monster spent $21.7 million in measured media, according to TNS Media Intelligence/CMR. Monster, endeavoring to keep its lead on competitor CareerBuilder, owned by three of the nation's largest newspaper companies Gannett, Knight-Ridder and Tribune, is looking to acquire more local employer advertisers, said Brad Baker, senior VP-product and marketing at Monster. DirectDeutsch won after a four-month review. See AdAge.com QwikFIND aap94a
P&G launches interactive review for Pampers biz
[Cincinnati] Procter & Gamble Co. has launched a review of the interactive marketing account for Pampers, among the biggest interactive accounts in the company, including strategy and creative execution for Pampers.com and other online vehicles. Incumbent Bridge Worldwide, Cincinnati, will not participate, said President Jay Woffington. A P&G spokesman declined to name participants but expects a decision by the end of September.
Dial seeks CEO to replace Baum
[Scottsdale, Ariz.] Henkel's Dial Corp. unit is looking for a new CEO to replace Herb Baum, a spokeswoman confirmed. The search by recruiting firm Heidrick & Struggles occurs 16 months ahead of expiration of Mr. Baum's contract in Jan. 2006, but the spokeswoman said Mr. Baum, who is in charge of the search, still plans to stay at the company through next year. Omnicom Group's GSD&M, Austin, handles Dial's brands, which include Dial soap, Purex laundry products and Renuzit air fresheners.
Celebrex effort will not exploit Vioxx study
[New York] Pfizer will launch a new campaign for its anti-arthritis drug Celebrex later this fall, but said it will not mention the Food and Drug Administration-funded study that found serious questions about Merck's Vioxx, Celebrex's main rival. The study found that patients taking Vioxx in daily doses greater than 25 milligrams appeared to have a greater risk of heart attack and sudden cardiac death than patients taking Celebrex. A Pfizer spokeswoman said the new campaign, from Publicis Groupe's Publicis, New York, will be a "refreshing of the brand."
Rosenfeld steps in for Frito-Lay's Bru
[Plano, Texas] Former Kraft Foods executive Irene B. Rosenfeld is taking over as chairman-CEO of PepsiCo's Frito-Lay snack unit, replacing the retiring Al E. Bru, who will serve as vice chairman of the parent company through February. Ms. Rosenfeld, 50, left her post as President of Kraft Foods' North American business as part of a broader management shakeup at the Altria Group unit last year. There, she led Kraft's integration of its Nabisco Foods acquisition in 2000.
Dodge inks sponsor deal with Turner Sports
[New York] Television Week reports today that Turner Sports has signed Dodge as the title sponsor of its Saturday afternoon post-game show on TBS. In addition to signage during the show, co-branded tune-in promos and spots during the game, the deal gives Dodge a presence on another Turner Broadcasting network, CNN Headline News. Dodge will sponsor college football updates on Headline News on Saturday afternoons. It will also be the sponsor of a vignette that will appear twice during prime time on Saturday nights and feature Turner college football studio analyst Ernie Johnson, who will award game balls to that weekend's key players. Turner executives declined to disclose how much Dodge paid, but industry executives estimated it is in the $4 million to $5 million range.
Pfizer has awarded professional advertising duties on Oporia to Havas' Euro RSCG Life LM&P, New York. Oporia, which is at least a year away from Food and Drug Administration approval, is for the prevention of osteoporosis. Creative duties have not been awarded yet. ... Nabisco's Oreo cookies will be imprinted with the Got Milk? tag line from the California Milk Processor Board as part of a joint promotion, the companies said. ... In a letter intended for key marketers, David Bradley, chairman of The Atlantic, says that the title's plan to slash rate base and raise single-copy and subscription prices had gone well enough for the title to soon raise its rate base to 340,000 from 325,000. He also noted that the average prices paid for subscriptions are up 69.6%. ... Marketers of the BodyFlex system agreed to settle Federal Trade Commission allegations that they deceptively advertised and will establish a $2.6 million consumer refund program.