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[Milwaukee] Miller Brewing Co., a unit of SABMiller, has charged independent Wieden & Kennedy, Portland, Ore., with creating a new Miller High Life campaign targeting young adults. It likely spells the end of Wieden's 8-year-old campaign that featured gruff voice-over by the "Miller High Life man," knowledgeable executives said. The brewer wants to rejuvenate the flagging brew and drive further growth of its light extension. Wieden declined to comment. A Miller spokesman confirmed Wieden is working on new creative but wouldn't elaborate. "We're always interested in unlocking the power of that brand," he said.

Bousquette departs from Sears CMO position

[Hoffman Estates, Ill.] Janine Bousquette, the chief marketing officer of Sears, Roebuck & Co., left the company last week, the retailer disclosed. Ms. Bousquette, who previously was a marketing executive with eToys and PepsiCo, joined Sears in 2002. The retailer, which posted falling sales for four years, recently merged with Kmart Holding Corp. to form Sears Holdings Corp. She reported to Luis Padilla, who joined Sears last summer to lead marketing and merchandising efforts.

Cottrill, Schiller leave Coke marketing team

[Atlanta] Changes in the Coca-Cola North America marketing team continue as two executives have resigned to take posts with major quick-service chains. Geoff Cottrill, group director for entertainment marketing, is headed to Starbucks Coffee Co. for a post said to be at the VP level in the entertainment marketing group under Ken Lombard. Steve Schiller, group director for the Coca-Cola trademark, is headed to Steak `n Shake Co. as senior VP-marketing. Coca-Cola has made numerous staffing shifts in its marketing unit. Coca-Cola declined to comment.

Cingular launches `Star Wars' campaign

[Atlanta] As the "Star Wars" marketing machine hits light speed with the May 19 debut of "Revenge of the Sith," Cingular Wireless brings Chewbacca into a recording studio for a TV campaign launching an extensive wireless content deal including ring tones, games, video clips and wall paper. Omnicom's BBDO, New York and Atlanta, handle.

Diageo launches TV effort for Tanqueray

[Stamford, Conn.] Diageo North America late last week broke its first TV campaign for Tanqueray gin on cable networks including CNN and Spike TV. The $10 million to $12 million campaign, aimed at 25-to-35-year-old males, features a stylish character named Tony Sinclair. Diageo wants to freshen the brand's stodgy image, said Norma Drew, senior VP-marketing at Diageo. Out of home breaks this summer. Work is handled by WPP Group's Grey Worldwide, New York.

Game ad network goes live with 12 marketers

[New York] Video gaming advertising network, Massive, has gone live after months of beta testing, confirmed Nicholas Longano, chief marketing officer of Massive. The network's technology automatically downloads advertising messages after a gamer installs his video game on his PC. Massive targets campaigns geographically, by day parts, number of impressions served, reach and frequency. It can also alter ads in response to gamers' reactions. The network has nine game publishers and 12 advertisers including Paramount, Comcast G4, Credit Suisse First Boston, Coca-Cola brands and Honda. Four games are in use, with 40 scheduled by the end of 2005.

Carat Interactive launches blog practice

[San Francisco] In a testament to the popularity of blogs, Carat Interactive is launching a blogging practice in mid-April. John Cate, VP-national media director in the San Francisco office, is heading up the new unit, which will be integrated across Carat's interactive offerings. Services include monitoring blogs, advertising on blogs through networks such as and starting up blogs. Existing clients include Kodak, Palm One, Radio Shack and Electronic Arts.

Garfield among Peabody winners

[New York] "On the Media," NPR's weekend show hosted by Ad Age's Bob Garfield, snagged a Peabody Award, the University of Georgia announced April 7. The 32 winners recognized for outstanding electronic media programming also included CBS News for its reporting on Abu Ghraib, CNBC for a Wal-Mart expose and Comedy Central's "The Daily Show with Jon Stewart" for "Indecision 2004."

FYI ...

Lance Ford, the former Dennis Publishing executive, was named president-advertising and publishing for American Media. Carolyn Bekkedahl, American Media's president-Active Lifestyle and Entertainment Group, announced her resignation. ... Don Browne became president of the No. 2 Spanish language TV network, NBC Universal-owned Telemundo, April 8, succeeding Jim McNamara, who left the company after six years as president-CEO to "pursue outside production interests," Telemundo said in a statement. Mr. Browne, a longtime NBC executive, joined Telemundo as chief operating officer two years ago following NBC's acquisition of the network for $2.7 billion. ... Sherry Baker has stepped down as president of Victoria's Secret Beauty, a position she has held since 2004 in a co-leadership model with Jill Granoff, who has been named president and chief operating officer of the Limited Brands unit. ... Interpublic Group of Cos.' Hill Holliday Connors Cosmopulos, Boston, laid off about 20 people-or 3% of its workforce-to prepare for the acquisition of FleetBoston by Bank of America, according to a statement from the agency.

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