Pepsi summer promo stars A-Rod, Guerrero
[White Plains, N.Y.] PepsiCo is giving consumers a chance to win $100,000 and tickets to major sports events. Backing the effort is a star-studded TV spot featuring baseball rivals Alex Rodriguez and Vladimir Guerrero; action-sports star Shaun White, soccer phenomenon Freddie Adu and Nascar driver Jeff Gordon. The spot was created by Omnicom Group's BBDO, New York.
Vasquez takes lead role at Walmart.com
[Brisbane, Calif.] Walmart.com VP-Marketing Raul Vazquez will take over top marketing duties formerly handled by Senior VP- Merchandising and Marketing Carter Cast, who left to become CMO of eBay, as Wal-Mart Stores seeks executives both to take over Mr. Cast's duties and leadership of the fast-growing online unit. John Fleming, who had headed Walmart.com, was named CMO of Wal-Mart Stores last week and assumes those duties May 2. See AdAge.com QwikFIND aaq52n
MTV, Hewlett Packard partner on "70s House"
[New York] Hewlett Packard is to become a major product sponsor of a new MTV series called "That 70s House." The show throws together a group of young adults who are forced to survive in a house in Los Angeles with the kind of technology available thirty or so years ago. Those who pass certain challenges get to use the "2000 technology closet" in which HP will be able to showcase its state-of-the-art products.
McD's moves China CMO to management track
[Oak Brook, Ill.] Shantel Wong, chief marketing officer for McDonald's China is moving to a management fast track program for the company. As a result, Gary Rosen, senior director-global marketing for McDonald's, based in the U.S., is headed to Shanghai to become VP-chief marketing officer for China.
Nike, Wieden capitalize on Woods' 16th hole shot
[Beaverton, Ore.] Confirming the worst-kept secret in golf, Nike and longtime agency, Wieden & Kennedy, have produced a TV commercial centered on Tiger Wood's now-famous chip on the 16th hole at The Masters that stopped on the lip of the cup, showing the Nike swoosh logo, before dropping in. The 30-second spot is for the Nike Platinum One golf ball, which hits the market in mid-May. With tongue firmly in cheek, the spot says: "We gave you a ball with more control. And you didn't center the logo?"
EBSCO shutters subscription unit
[Birmingham, Ala.] EBSCO Industries is shuttering its Consumer Magazine Services Division, a prominent magazine subscription agent based in New Jersey. A statement provided to Ad Age stated the closure was "based on the evaluation of certain business parameters." In March the Audit Bureau of Circulations censured the EBSCO unit for improper record keeping. An EBSCO spokeswoman said there was "not a direct connection" between the unit's closing and its ABC censure.
Clear Channel spins off entertainment unit
[New York] Radio giant Clear Channel is deconsolidating assets to "unlock the considerable value in our company," it announced April 29. The company is spinning off its underperforming entertainment division and offering a 10% IPO of its outdoor unit. The announcement coincides with first-quarter earnings results, in which the concert unit's revenue dropped 17% due to sluggish ticket sales and radio revenue slipped 7%. See AdAge.com QwikFIND aaq52o
Hyundai shifts Sellers, seeks marketing chief
[Fountain Valley, Calif.] Hyundai Motor America said it expects to name a new marketing chief soon to succeed Paul Sellers, executive director-marketing. Mr. Sellers is moving laterally to executive director-national sales. His main duties will be national fleet sales. John Krafcik, VP-product development and corporate strategy, will head marketing until a new chief is announced. See AdAge.com QwikFIND aaq52q
Amp'd Mobile to tap Taxi for mobile youth launch
[Aliso Viejo, Calif.] Amp'd Mobile is negotiating with Taxi, New York, as agency for the launch of its youth-targeted mobile entertainment service. Finalists in the review, with anticipated billings of $30 million over the next 18 months, were Interpublic Group of Cos.' Deutsch, Los Angeles, and MDC Partners' VitroRobertson, San Diego. Amp'd Mobile already has signed with a group of surf, snow, board and bike athletes who will provide mobile content.
Making good on its pledge to quickly relaunch the advertising review it canceled, the U.S. Army issued a request for information to ad agencies, the first step in a rebidding of its contract. The Army contract is for up to $200 million a year in advertising. ... Former Young & Rubicam Chairman-CEO Mike Dolan has landed a new post as chief financial officer at Viacom. His new role starts May 11. See AdAge.com QwikFIND aaq52j ... Mariah Carey, Black Eyed Peas, Usher, Chris Rock and Jon Stewart are expected to perform at this year's MTV upfront presentation on Tuesday May 3 at the Theater at Madison Square Garden in New York. ... Virgin Mobile USA is set to sign Mother, New York, agency for unspecified branding and strategic marketing assignments. Virgin Mobile keeps Publicis Groupe's Fallon, New York, as agency of record.