Sprint/Nextel hands $500M launch to TBWA
[Overland Park, Kan.] Sprint and Nextel Communications have named former Nextel shop TBWA to handle the combo's $500 million launch and consumer advertising, dealing a blow to former Sprint agency Publicis Groupe's Publicis & Hal Riney, San Francisco, which is left with the business-to-business work from the billion-dollar a year advertiser. The move follows a lengthy review process in which it was hard to tell which agency would come out on top: Publicis & Hal Riney had controlled Sprint, the bigger chunk of the merged entity; but TBWA's Nextel work was highly rated. The move finally gives TBWA the heavyweight account it's been looking for at its New York office. See AdAge.com QwikFIND aaq66q
Buyers wait on `Inc.,' 'Fast Company' decision
[New York] Gruner & Jahr expects to choose a buyer for Fast Company and Inc., its last remaining U.S. magazines, in the next few days. The company took bids June 15 from parties believed to include Advance Publications' American City Business Journals, The Economist Group and Joe Mansueto, the founder and chairman-CEO of Morningstar Inc. G&J, part of Bertelsmann, started seeking buyers in May after agreeing to sell the rest of its portfolio to Meredith for $350 million. It hopes to receive over $30 million for Fast Company and Inc., a fraction of the half-billion dollars it paid for them in 2000.
FDA warns Eli Lilly on ADHD drug ads
[Washington] The Food and Drug Administration continued its crackdown on pharmaceutical marketing, giving out its13th warning letter of the year on June 14 when it cited Eli Lilly for false and misleading communication for Strattera. The pharmaceutical company has been told to immediately pull its ad for the prescription medication for attention deficit hyperactivity disorder, or ADHD. The ad was created by Interpubilc Group of Cos.' Foote Cone & Belding. The FDA said the commercial suggests a broader indication for the drug by promoting it for a similar affliction, attention-deficit disorder, or ADD. Eli Lilly has until June 28 to respond. See AdAge.com QwikFIND aaq66e
Telemundo snags AOL's Blacker for digital side
[Miami] Universal NBC's Telemundo is hiring Peter Blacker, 34, to head its online efforts in the new post of senior VP-digital media. Mr. Blacker was AOL Media Networks' VP-multicultural and international. The No. 2 Spanish-language network has lagged behind Univision Communications and its leading Spanish-language Web site Univision.com as marketers begin to spend heavily on Spanish-language online media and look for integrated media deals with their Hispanic TV buys.
Pontiac, Virgin expand music partnership
[Detroit] Pontiac's partnership with Virgin Records expands June 21 with live performances of three Virgin-label bands at the Virgin Megastore in Times Square. Citizen Cope, Kinky and The Vacation all have songs the General Motors unit is using in recent or upcoming TV spots from Publicis Groupe's Chemistri, Troy, Mich. Just down the block from the store the marketer will activate its "Pontiac Garage," a cube of flat screens aimed at generating buzz for the brand. The timing coincides with the summer solstice and Pontiac's upcoming launch of its Solstice roadster. GM is trying more non-traditional marketing and to improve its sales in big urban areas.
GM hits 16 cities for launch of H3
[Detroit] GM's Hummer brand said it's blitzing 16 major cities through September with out-of-home ads for its new, smaller H3 SUV. Three cities are getting a series of stills on subway walls that look like a video when trains go by. Elsewhere Hummer hired local artists to create graffiti for wild postings. Independent Modernista, Boston handles. "We are starting to experiment with outdoor" that looks less commercial, said Advertising Director Liz Vanzura.
Calif. Health Dept. sticks with Ground Zero
[Sacramento] The California Department of Health Services Tobacco Control Section issued a notice that it intends to retain independent Ground Zero, Los Angeles, as agency for its three-year, $45 million account following a review. Other finalists included independents RPA, Los Angeles, and Venables, Bell & Partners, San Francisco.
Jacqueline Hernandez-Fallous, publisher at Time Inc.'s People en Español, was named to the additional post of publisher at Teen People. She succeeds Jack Rotherham, who left in March to help establish a California-centric luxury lifestyle magazine to be called C. ... The U.S. Navy issued a request for ad proposals telling agencies its marketing budget could be $60 million to $90 million per year for up to five years-measured media will be at most $40 million a year. Campbell-Ewald, Warren, Mich., handles the Navy and will compete to keep the business. ... The Council of Better Business Bureaus hired Powell Tate Weber Shandwick public relations firm to tout industry self-review activities of the Children's Advertising Review Unit.