7Up Plus reformulated; Diet Cherry, DNL yanked
[Plano, Texas] Cadbury Schweppes Americas Beverages in early August will launch a reformulated line of its 7Up Plus brand, removing the vitamin C but increasing the calcium to 15% of the recommended daily requirement. The vitamin C changed the color of the drink and the marketer hopes to capitalize on the gap in consumers' calcium intake, said Jim Trebilcock, Cadbury's senior VP-marketing of carbonated soft drinks. Cherry 7UP Plus will replace Diet Cherry 7UP, now being discontinued as is the lime-hued DNL brand.
Havas looks within for de Pouzilhac heir
[Paris] Havas, the world's sixth-largest holding company, is continuing its search for a CEO following the resignation last month of Alain de Pouzilhac. Richard Colker, a longtime Havas director currently functioning as interim CEO, confirmed through a spokeswoman that management's current focus is on several internal candidates, but would not be more specific. The spokeswoman refuted reports that a decision on the new CEO will be made at a board meeting on July 12. "No board meeting is organized at the moment," she said.
Grocery Manufacturers to toughen self-regulation
[Washington] The Grocery Manufacturers of America is expected to unveil a toughening of the food industry's self-regulatory standards for marketing to kids at a Federal Trade Commission/Health and Human Services workshop on kids marketing and childhood obesity that begins July 14. A GMA spokesman declined to provide details of the initiative but said changes would make self regulation "more responsive to parents concerns" and that GMA is examining a number of measures that could be included.
Auto ad disclaimers thing of past in Missouri
[Jefferson City, Mo.] Missouri Governor Matt Blunt is the first to sign state legislation allowing automotive advertisers to substitute a 1-800 number for the laundry list of required disclosure information. Effective immediately, the bill applies to print, broadcast, electronic media and direct mail, but perhaps its biggest impact will be in radio, for which Missouri auto advertisers can now produce shorter spots.
Web to be lead medium in Dodge Charger launch
[Detroit] To reintroduce its iconic muscle car, the 2006 Dodge Charger, Chrysler Group has planned its most ambitious Web play yet. The automaker, which beefed up its online ad spending this year by 20% over 2004, will use a desktop toolbar as a way to point users to Charger ad messages all over the Internet, not just at one Web site. The Internet is the lead medium for the campaign, said Chuck Russo, VP-managing director of Organic's Detroit office. Organic worked closely with its siblings on the automaker's account, creative agency BBDO Worldwide and media planner-buyer PHD, both in Troy, Mich. See AdAge.com QwikFIND aaq72z
ABC, PBS lead in news, documentary Emmy nods
[New York] Nominations are in for the National Television Academy's News and Documentary Emmy Awards, which recognize both individuals and programs. ABC and PBS lead the pack with 27 nominations, NBC follows with 21 and CBS has 10. History Channel leads the cable networks with 14 nominations, MSNBC has 7, Cinemax has 6, HBO and Discovery Times Channel, a joint venture between Discovery Networks and The New York Times, each scored 5, and CNN has 4. The NTA noted the range of documentaries in this year's nominations, ranging from coverage of the genocide in Rwanda to the world of competitive Scrabble.
After complaints, MTV gives Live 8 another go
[New York] MTV Networks rebroadcast footage of the Live 8 concert over the weekend after its original broadcasts were panned by critics as "choppy and chirpy." According to the Associated Press, the network also received complaints from more than 2,000 viewers upset that anticipated performances at the July 2 event were not seen in their entirety and that the network ran too many promotional ads. After a half-hour news special on July 8, five hours of commercial-free performances ran on VH1 on July 9, followed by five more on MTV.
Procter & Gamble Co. today breaks a new TV, print, out-of-home and Internet campaign for Always pads that encourages women to "Have a happy period." Publicis Groupe's Leo Burnett USA, Chicago, handles. ... Scholastic, the United States publisher of the Harry Potter series, plans to leverage a Harry Potter crossword that appeared Sunday as an ad in The New York Times Book Review by handing out the Book Review at Grand Central Terminal and Penn Station in New York. "Harry Potter and the Half-Blood Prince" is scheduled to go on sale July 16. ... The su doku number-puzzle craze has spread to a new U.S. market with the introduction, planned for today, of a tabloid section of The Boston Globe called Sidekick. The section, which will appear Monday through Saturday, will include entertainment, shopping and dining coverage as well as two poker columns and su doku puzzles. ... The season finale of ABC's "Dancing with the Stars," attracted 22.4 million viewers on July 6 and drew a 6.7/19 rating in the 18-49 years demographic.