Motorola launches black Razr with national push
[Atlanta] The black Motorola Razr, once only in the reach of Oscar-night celebrities, will be launched this week on the Cingular Wireless network with a multimillion-dollar ad push on national and cable TV and outdoor in San Francisco. Motorola, which showed off a pink version at an analyst meeting, has used the line to turn around its brand and has sold 5 million of the original silver models since its launch last fall, according to a Motorola spokeswoman.
BMW leaves Crispin out of $160M review
[Woodcliff Lake, N.J.] BMW of North America did not invite Miami hot shop Crispin Porter & Bogusky, agency for its sibling Mini USA, into the pitch for its $160 million account. Crispin was considered a front-runner for the business, but a BMW spokeswoman said the automaker wanted to keep the two brands separate. About a dozen agencies of varying sizes nationwide, including shops from Crispin's holding company, MDC, were invited to the early round by consultant Select Resources International, Santa Monica, Calif.
Brien tapped as CEO for Universal McCann
[New York] Interpublic tapped Nick Brien, most recently CEO of Publicis Groupe's Arc Worldwide, to serve as CEO of Universal McCann. He is the first appointment by Mark Rosenthal, who in May was named as chairman-CEO of Interpublic's media operations. At Arc, Mr. Brien's duties will be handled by Marc Landsberg, president of Arc Worldwide and Arc North America.
Russell out at `Shape'; depts. move to NYC
[Woodland Hills, Calif.] American Media said that Anne Russell left her post as editor in chief at Shape magazine, part of its Weider Publications division in Woodland Hills, Calif. The news came a day after American Media announced that Shape's art, design and circulation departments will move to New York by October and named Dimity Jones, the founding design director of Lucky, to lead a Shape redesign as creative director.
Nelson resigns CMO post at Interpublic
[New York] Interpublic Group of Cos. Chief Marketing Officer Bruce Nelson said last week he has resigned from the company, ending weeks of silence about his employment status. Mr. Nelson denied that any negotiations between he and Interpublic management had occurred. "I resigned on June 15. I'm leaving on principle purely. I didn't believe there was support within management of Interpublic for the model we built," he said. A formal departure date has not been set. Michael Roth, Interpublic's chairman-CEO, called it "ridiculous to suggest Interpublic is not committed" to the its business model.
Zenith taps The Firm for brand-integration
[Los Angeles] Media buyer Zenith Optimedia Group has tapped talent management company The Firm to generate brand-integration ideas for its clients, including General Mills, Verizon, Hewlett Packard and Toyota. It "remains to be seen" how the arrangement will mesh with in-house executives and outside companies already working on the advertisers' brand-integration efforts, said Rich Hamilton, Zenith North American CEO.
`All You' falling short of initial sales goals
[New York] Time Inc.'s All You, sold exclusively in Wal-Mart Stores, is evidently not all that. According to Crain's New York Business, the low-priced newsstand title, which launched in September, has been falling short of its guaranteed monthly circulation of 500,000 copies, the company confirmed last week. Because of the slow sales, Time has delayed the title's rollout to other newsstand operators till at least the end of 2006, instead of January as planned.
Heidi Diamond, the president of Martha Stewart Living Omnimedia, confirmed she is leaving the company. Ms. Diamond, who helped set up a flurry of television partnerships for the company, will exit on August 12. ... Carlos Mendez is moving to Hispanic agency Castells & Asociados as executive VP-chief creative officer. He was executive VP-chief creative officer at Mendoza Dillon, which has merged with another WPP Group Hispanic agency.