P&G preps Home Made Simple for TV
[Cincinnati] Procter & Gamble Co. is preparing to spin its Home Made Simple online relationship marketing program into a TV series with Discovery Networks, and its flagship home-care brand, Tide, will do a brand integration during the inaugural season of NBC's "Apprentice: Martha Stewart," according to people familiar with the projects. A P&G spokeswoman declined to comment. P&G launched Home Made Simple in 2000 as Web and e-mail program, accumulating 6 million opt-in subscribers, to support a wide range of cleaning brands, including Dawn, Swiffer, Febreze, Cascade and Mr. Clean.
Bollore sells off shipping subsidiary
[Paris] French investor and Havas Chairman Vincent Bollore is believed to have made an announcement within The Bollore Group that his long-pending deal to sell shipping subsidiary Delmas to CMA CGM, a Lebanese shipping concern, is complete. Mr. Bollore has reportedly asked for at least $600 million for Delmas. A spokeswoman for Mr. Bollore on Sept. 2 didn't confirm the deal's completion. Widely expected to close by the end of August, the deal frees up cash for Havas' largest shareholder to invest more media companies-a sector in which Mr. Bollore is interested.
Rodale closes book on `Organic Style'
[Emmaus, Pa.] Rodale will cease operations of its Organic Style magazine as of the October issue hitting newsstands Sept. 20, according to the company. The title currently has 38 employees, and a spokeswoman said that while some will be reassigned, "we don't expect to be able to retain all" and that those who leave "will be given generous transition packages." "The decision to cease publication was based on internal benchmarks we have established," said Robin Shallow, VP-brand communication and public relations. "The magazine was doing well on many fronts, but we concluded that while so many of our efforts were very promising, in total, the magazine was deemed not to be a viable long-term business for us to pursue."
McDonald's reorganizes U.S. leadership team
[Oak Brook, Ill.] McDonald's Corp. reorganized its U.S leadership team, according to a Sept. 1 internal memo from Ralph Alvarez, president-McDonald's North America. Among the marketing moves, McDonald's named Karen Wells VP-U.S. strategy from general manager of the Indianapolis region. Mike Donahue becomes corporate VP-president, strategic project management and alignment from VP-U.S. communications.
Huey to succeed Pearlstine at Time Inc.
[New York] Time Inc. has called an internal meeting of its managing editors for Sept. 7 at which it is expected to announce the promotion of John Huey, 52, to editor in chief, from editorial director, succeeding Norman Pearlstine, 62, who is expected to move to a role within parent Time Warner until his contract expires at the end of 2006.
Hall back to Boston Market
[Golden, Colo.] Trey Hall has rejoined Boston Market as chief brand officer after two years as chief marketing officer at sandwich maker Quizno's Sub. Mr. Hall returns with added oversight of the McDonald's Corp.-owned company's frozen and ready-to-heat supermarket product lines and catering business in addition to restaurant marketing, said a spokeswoman. At Quizno's, Tom Ryan, exec VP-brand development will assume Mr. Hall's duties, according to a knowledgeable executive. Calls were not returned by press time.
Bacardi seeking shop for $160 million account
[Bermuda] Bacardi Ltd. is looking for an agency to handle the $160 million-plus global account for its flagship rum, the No. 1 spirit brand in the world, according to executives familiar with the situation. The review is being conducted at the behest of recently appointed CEO Andreas Gembler. The marketer works with a number of agencies around the world, including David & Goliath, Los Angeles, in the U.S. and Fallon Worldwide, London, in the United Kingdom. The company declined to comment.
WB's `Supernatural' to be launched on Yahoo
[New York] The WB network plans to make available the full first episode of its new series "Supernatural" on Yahoo on Sept. 6-12. The show airs on TV Sept. 13. Chairman of the WB Garth Ancier said the stream of the program online is a way to reach an audience, particularly young men, that the network doesn't reach through TV advertising.
Ingrid Otero-Smart is joining Hispanic agency Anita Santiago Advertising, Santa Monica, Calif., in the new post of president. ... Cadbury Schweppes said Sept. 1 that it plans to sell its Europe Beverages business to focus on its confectionery and other beverage businesses. ... Miller Brewing Co. has tapped Tom Cardella, previously VP-sales for InBev USA, as senior VP-international brands and market development. The SABMiller unit markets imports Pilsner Urquell and Peroni.