Intel launches first ad effort under Kim
[Santa Clara, Calif.] Intel Corp. today launches an aggressive global Centrino marketing push with a lifestyle-enhancing message using entertainment. The first campaign overseen by top marketing executive Eric Kim aims to shift the brand away from product-attribute marketing to more emotional messaging. The multimedia campaign, created by Interpublic Group of Cos.' McCann WorldGroup, New York, features celebrities including Seal, John Cleese, Lucy Liu and Tony Hawk sitting on people's laps where a laptop computer would normally be.
Beusse departs Rodale Magazines
[New York] Tom Beusse, president of Rodale Magazines, left the company "to pursue new opportunities," according to the company. MaryAnn Bekkedahl, senior VP-global brand director for Rodale's Men's Health, was promoted to exec VP-group publisher at Rodale Magazines and will assume many of Mr. Beusse's duties. She will report to Steve Murphy, president and chief executive at Rodale Inc.
`Fast Company' missed rate base
[New York] A report by the Audit Bureau of Circulations showed that Fast Company missed its rate base of 725,000 during the six months that ended in June 2004 by an average of 6.2%. The magazine, which Gruner & Jahr USA sold this year to Mansueto Ventures, had claimed an average paid circulation of 731,990 in its publisher's statement, but an ABC audit found an average paid circulation of just 679,697.
Splenda expands with brown sugar extension
[Fort Washington, Pa.] McNeil Nutritional's Splenda is expanding with a new Brown Sugar Blend. In the wake of lawsuits and a slew of efforts that question the structure and safety of sucralose, the Johnson & Johnson brand is thriving with sales up nearly 20% to $187 million according to Information Resources Inc.. Print ads from Alchemy, New York, feature the new blend as "Brown Sugar Heaven" and in-store and Internet efforts tout a tie with Nestle for Splenda-based Tollhouse cookie recipes.
Martha Burk to ice NHL commercial
[New York] National Council of Women's Organizations chair Martha Burk said she plans on protesting a new commercial from the National Hockey League that shows a player in a locker room who is ceremoniously helped into his gear by a provocatively dressed woman who says, "Ready? It's time." Ms. Burk said the ad is selling "sex and violence" and called the woman "a groomer, a sex object." An NHL spokeswoman said the ad did not show disrespect for women.
Busy Deutsch taps Sawyer as CEO
[New York] Donny Deutsch, head of Interpublic's Deutsch last week named Linda Sawyer, 44, CEO. Widely expected, the move comes as Mr. Deutsch is devoting more time to activities outside advertising, such as hosting his CNBC TV show. Ms. Sawyer, formerly COO, named as co-presidents four longtime managing partners. In New York, these are Val DiFebo, former general manager, and Kathy Delaney, former executive creative director; in Los Angeles, these are Eric Hirshberg, former executive creative director, and Mike Sheldon, former general manager. Ms. Sawyer said she will name a COO in the near future.
The Food and Drug Administration has filed a notice in the Federal Register of its plans to hold a public hearing to discuss direct-to-consumer advertising. The hearing, scheduled for Nov. 1 and 2, could be the first step toward the FDA adopting formal regulations regarding DTC promotion.