Mike Burns resurfaces, consulting for Oneseven
[New York] One year after resigning his post at Saatchi & Saatchi Worldwide, Mike Burns is back in the ad business. The former vice chairman and head of Saatchi's global General Mills business, who announced his exit after 25 years with the agency last Feb. 11, is consulting to Interpublic Group of Cos.' Oneseven, the agency formed last year by 17 of Mr. Burns' former Saatchi colleagues. "We are working with a variety of different clients on projects, brand building and creative assignments. Mike's supporting us as a consultant," said Anne Adriance, Oneseven CEO. Mr. Burns declined to comment.
Benatti files suit against WPP in Italy
[New York] Marco Benatti, the former country manager of WPP Group's operations in Italy, sued WPP Group in Italy as well as parent company WPP Group PLC based in London, according to a statement issued by Mr. Benatti last week. Charges include unfair dismissal as well as defamation of character. WPP Group chief executive Martin Sorrell terminated Mr. Benatti's consultancy with WPP Group on Jan. 9. Two days later, WPP Group began legal proceedings against Mr. Benatti by filing charges against him in the High Court of Justice in London.
Google rolls out print ad program in 28 mags
[Mountain View, Calif.] Google has rolled out its print advertising program in a test that now includes 28 consumer magazines, including Ellegirl, Entrepreneur, Budget Living, Martha Stewart Living, Women's Health and a stable of technology and automotive publications. Ad sizes offered are quarter-, half- or full-page. Google AdWords customers are eligible to bid in an auction-based system in which they bid on a set price, rather than on a cost-per-click basis.
Tesco to open first U.S. store in 2007
[London] Tesco, the U.K.'s largest grocery chain, will open its first stores in the U.S. in 2007, and one of the region's most powerful marketing executives, U.K. Marketing Director Tim Mason, will head the U.S. operation. Tesco said the first store will open on the West Coast and follow a convenience- store format.
J&J hands Rembrandt account to Mother, N.Y.
[Skillman, N.J..] Johnson & Johnson handed creative duties for its Rembrandt oral-care brand to independent Mother, New York, following a review of roster shops. Spending is estimated at $15 million. "Mother was the dark horse in this review, but they inspired us with their brand vision, strategic thinking, creative integration and passion," said Joe McCarthy, VP-worldwide advertising and marketing communications.
Senecal lands back at McCann Worldgroup
[New York] Interpublic's McCann Worldgroup has convinced a departed executive to return to its employ. Lori Senecal, who left McCann to join Omnicom's DDB Worldwide as global chief marketing officer, is returning. She fills a newly created position, director of content integration, at McCann Worldgroup, and also resumes her post at McCann's TAG.
Low-fare pioneer Laker dies at 83
[New York] Sir Freddie Laker, who pioneered the concept of low-fare airlines, died Feb. 10. He was 83. Mr. Laker founded the Skytrain in 1977, which offered trans-Atlantic service between London and New York for low fares. No bookings were required. Passengers simply paid and boarded the flight. If one was full, they waited for the next one. The concept was a hit until the larger airlines such as Pan Am, TWA and British Airways colluded to shut down Skytrain in 1982.
DirecTV named Deutsch its creative and media agency of record, moving the $200 million account from Omnicom Group's BBDO and OMD, both in New York. ... Gemini Cosmetics will in September launch a new fragrance line for men and women based on the rock brand Kiss.