[atlanta] Aiming to make its website a creative-community portal, Coca-Cola Co. relaunched coca-cola.com as a consumer-generated-content gateway. The redesign, developed by AKQA and inspired by creative from Wieden & Kennedy, incorporates theme challenges and prizes of up to $5,000 in digital-design equipment as a digital lifestyle extension of its "Coke side of life" campaign. Coke launched the site simultaneously in 26 countries and six languages.
P&G takes another stab at Tempo tissue
[cincinnati] Three years after abandoning an attempt to bring Tempo tissue from Germany to the U.S., Procter & Gamble Co. is making another try-this time slapping the name on value-priced toilet paper. The brand, which buyers for two supermarket chains said has not been offered to them yet, rolled into Wal-Mart Supercenters last week with substantial off-shelf displays, priced at $5 for 12 rolls and billed as equal to 30 regular-size rolls. The brand, made in Mexico, is priced similar to and merchandised alongside Wal-Mart's premium private-label White Cloud, a former P&G brand the retailer gained license to after P&G discontinued it in the 1990s.
Bud Light sees gains; Bud continues slide
[st. louis] Anheuser-Busch flagship Bud Light saw sales surge 6% during the second quarter, but the No. 1 brewer's smaller brands didn't fare nearly as well. A-B's Michelob brands saw sales declines in the low single digits. Budweiser Select fell double digits, and Budweiser continued its long decline.
BK consolidates with Initiative in Europe
[miami] Burger King Corp. consolidated three European markets with Initiative Europe, the company announced. The marketer added media-buying and planning assignments for the media shop in Germany, the U.K. and Sweden, following a protracted pan-European review estimated at $56 million. Initiative already handled assignments in Holland, Mexico and Spain. The agency bested U.K. incumbent Carat and MindShare.
Monster.com hints at more paper deals
[new york] In a sign of intensifying competition in the already hotly contested online job-ads space, Monster executives-fresh off swiping the Philadelphia Inquirer and Philadelphia Daily News from rival CareerBuilder last week-are hinting at further newspaper relationships. "Would we consider a newspaper in California or a newspaper in the Midwest? Sure," Monster CEO Andrew McKelvey told Reuters. Monster's move to target newspapers-traditionally publisher-owned CareerBuilder's stronghold-comes in the same week CareerBuilder announced that its North American revenue surpassed Monster's.
AOL to preview revamped video portal
[new york] AOL later this week will preview a revamped version of its video portal with a cable box worth of new channels carrying thousands of hours of programming. The relaunch-which comes the same week Time Warner is slated to outline the future of its long-ailing unit-is part of AOL's ongoing strategy to supplant dwindling subscription revenue with ad dollars related to online video and video search. The heart of the new AOL Video portal is a programming guide where users can arrange a mass of free and download-to-own video from across broadcast and cable television and the web.
Sprint to drop 'Yes you can'
[overland park, kan.] Sprint is dropping its 11-month-old "Yes you can" tagline in favor of a new branding strategy centered on the word "power," executives familiar with the situation said. The new positioning is intended to show consumers their phone service gives them the power to be a sports fan, play games and do other activities available on a mobile phone.
Kaplan tapped as publisher for 'CNYB'
[new york] Crain's New York Business has tapped Jill Kaplan to be its publisher. Ms. Kaplan, who will assume responsibility for day-to-day operations at the paper, is the general manager of The Wall Street Journal's "Weekend Edition," "Weekend Journal," "Personal Journal" and "The Journal Report." She succeeds Alair Townsend, who will assume the title of publishing director in mid-September.
Independent Butler, Shine, Stern & Partners, Sausalito, Calif., has acquired Zimmerman Design, San Francisco, and will integrate the agency into its Gargantua Design unit, with Neal Zimmerman taking over as executive design director, a new title. ... Bonita Stewart, director-interactive communications at Chrysler Group, left last week to join Google's sales office in Southfield, Mich. She starts today in the newly created position of vertical markets-automotive director. Ms. Stewart was integral on the Chrysler team that earned it Advertising Age's first Digital Marketer of the Year award in 2005.