Wolfe, Pool add duties at Universal McCann
[New York] Donna Wolfe and Jean Pool, exec VPs at the Universal McCann media unit of Interpublic Group of Cos.' McCann-Erickson WorldGroup, get new responsibilities in a North American management realignment. Ms. Wolfe, director of broadcast, was named chief negotiation officer, adding print and radio to her TV responsibilities. Ms. Pool, director of operations, becomes chief operating officer and adds oversight of out-of-home media to the spot-buying operations she already supervises. Ms. Pool oversees Universal McCann's 13 North American offices. Both report to Chairman-CEO Robin Kent.
Ex-McD exec Ryan takes post at Quizno's
[Denver] Sandwich chain Quizno's Corp. tapped Tom Ryan, former exec VP-chief concept officer for McDonald's Corp., to lead product and concept development, said a spokeswoman. Mr. Ryan will start in mid-September in a yet-to-be named role that could also influence marketing. Separately, Quizno's named finalists in the review for its estimated $27 million advertising account, including creative incumbent Cliff Freeman & Partners, New York; Interpublic Group of Cos.' Martin Agency, Richmond, Va., and independents Wong Doody, Los Angeles; Wieden & Kennedy, Portland, Ore.; and Romann Group, New York.
Autotrader.com sponsors `MNF' post-game show
[Atlanta] Online automotive marketplace Autotrader.com will be the name sponsor of a first-ever post-game show following ABC's "Monday Night Football" telecasts. The three-minute "Autotrader.com Monday Night Football PostGame Show" will air through Dec. 22. Spending was not disclosed. The deal was brokered by Autotrader.com agency Doner, Southfield, Mich. AdAge.com QwikFIND aao93e
Clorox opens drive for Oxi Magic cleaner
[Oakland, Calif.] Clorox Co. relaunched its entry into the "Oxi" cleaners segment with Clorox Oxi Magic, backed by TV, print and wild postings that broke Aug. 18 from Omnicom Group's DDB Worldwide, San Francisco. The Clorox campaign features the "Oxi Magic Man" mascot, with the tagline "Share the Magic." Spending was not disclosed. The launch comes as Orange Glo International launches a reformulated version of OxiClean, backed by new direct-response ads from Respond2, Portland, Ore.
Amex opens ad push for U.S. open tie-in
[New York] American Express Co. supports its 10-year-old sponsorship of the U.S. Open tennis tournament with ads that broke today from WPP Group's Ogilvy & Mather Worldwide, New York. New TV spots feature tennis champ Andre Agassi and the campaign also includes print, outdoor and online and on-site promotions. Spending was not disclosed. The U.S. Open is played from Aug. 25 to Sept. 7.
Subway unveils strategy, creative for new campaign
[MILFORD, CONN.] Doctor's Associates' Subway Restaurants will continue using a dual strategy for its $300 million global ad campaign, executives revealed to franchisees while introducing its new agency, Publicis Groupe's Fallon, Minneapolis. To dramatize how Subway helps provide balance to consumers' diets, humorous new spots will show how consumers take to the extreme the latitude they feel that eating at Subway gives them, said Chris Carroll, marketing director for Subway's franchisee advertising fund trust. Dieter-spokesman Jared Fogel will continue as a pitchman but in an expanded role as an expert beyond dieting in an "ask Jared" series. "Eat Fresh" continues as the theme line.
Black Rocket layoffs follow loss of Yahoo!
[San Francisco] Havas' Black Rocket Euro RSCG laid off an undisclosed number of its 30-person work force following the loss of its estimated $30 million Yahoo! account, said John Yost, partner. Mr. Yost said it was "premature" to discuss whether the shop will be merged into another Havas agency, such as the Euro RSCG San Francisco office.
FYI . . .
Washington Mutual to Dieste, Harmel & Partners, Dallas, for its Hispanic market assignment, according to executives close to the review, from La Agencia de Orci, Los Angeles. Spending was not disclosed. ... MedTech Products broke a yearlong, $10 million national campaign for its Compound W Freeze-Off wart-removal product on Aug. 18. Carrafiello Diehl & Associates, Irvington, N.Y., handles. ... Nasdaq delisted AFC Enterprises shares Aug. 18 after denying AFC, the parent of Popeyes Chicken & Biscuits, Church's Chicken and Cinnabon, more time to file restated financial statements, including its 2002 annual report. ... Mary Morgan to VP-publisher of Hearst Magazines' Redbook from VP-publisher of Time Inc.'s Health. She succeeds Jayne Jamison, now VP-publisher of Hearst's Seventeen. ... People for the Ethical Treatment of Animals asked Omnicom's BBDO Worldwide and Interpublic's Foote, Cone & Belding to withdraw from the pitch for the $200 million account of Yum Brands' KFC. In a letter to the agencies that detailed charges of cruel treatment of chickens by suppliers to KFC, PETA said it will stage protests at the offices of both agencies if they do not cooperate.